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&ldquo;Early this year, Dairy Queen announced four new incentives for prospective and existing franchisees, including timeline incentives, multiunit opening incentives, year-on-year incentives, and repurposing incentives,&rdquo; according to an article on <a href="https://www.qsrmagazine.com/franchising/dairy-queen-invests-its-own-growth?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dairy-queen-announces-financial-rewards-to-incentivize-franchisees-to-grow-quickly-2710176" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR</a>. 

&ldquo;&lsquo;Dairy Queen has a very aggressive program relative to what others are doing,&rsquo; says Daniel Boutarel of the New England Consulting Group.,&rdquo; the article said. Aggressive, indeed: the chill-and-grill franchise is currently offering a whole stack of initiatives. According to the article, these include programs with financial rewards &ldquo;up to $30,000 for new operators who open a DQ Grill &amp; Chill within 32 weeks of signing their franchise agreement (it&rsquo;s $15,000 for those who open within 40 weeks).&rdquo; The article continues: &ldquo;New or existing franchisees who open multiple DQ Grill &amp; Chills within the same calendar year receive $10,000 per opening; that same amount is awarded to operators who open units over consecutive years. Franchisees who develop and open a DQ Grill &amp; Chill in a closed quick-service facility will receive $10,000.&rdquo;

According to the article, to ensure that incentives don&rsquo;t tempt unsustainable growth, Dairy Queen offers ongoing training and support for those franchisees looking to expand their footprint. &ldquo;This hands-on support is essential to brands wanting to successfully implement incentive programs&mdash;especially aggressive ones. To wit, Dairy Queen&rsquo;s quadruple incentive lineup coincides with a strong push into 10 major metropolitan areas, such as Baltimore, New Orleans, Orlando, and Sacramento, California,&rdquo; the article said.

To read the full article, click <a href="https://www.qsrmagazine.com/franchising/dairy-queen-invests-its-own-growth?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dairy-queen-announces-financial-rewards-to-incentivize-franchisees-to-grow-quickly-2710176" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

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Dairy Queen Announces Financial Rewards To Incentivize Franchisees To Grow Quickly

1851 Franchise

The classic frozen treat brand is hoping to drive blazing franchise development through multi-unit expansion.


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