Printing Impressions Magazine: Safeguard Business Systems Celebrates Six Decades in the Franchise Industry

Safeguard Business Systems explains how the brand has evolved over 60 years in the printing industry.

3:15PM • 10/25/16

After six decades in business and particularly since becoming part of Deluxe Corp. in 2004, Safeguard Business Systems has thrived in the evolving printing industry.

Launched as a check printing company in 1956, Safeguard has grown to more than 300 offices in the U.S. and Canada, still offering printed checks and forms, but also offering promotional products, web and email marketing, SEO and more.

One best selling service the brand offers is eChecks, staying true to their roots, but with an updated twist.

“So it’s taking the same acumen, the same skill, the same background we have in a key area on the check side, and using technology to help make us more relevant and help business owners be more efficient,” Sorrenti explains to the publication.

Sorrenti points out that Safeguard thrives under the leadership umbrella of Deluxe Corp., a publicly held company, but with the support of local franchisees serving small businesses across the country.

“Our distributors and the brand are our most important assets,” Sutton [tells the publication]. “You don’t maintain a strong brand, a 60-year track record, without solid, world-class individuals.”

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