The 8 | January 20, 2017

1. Frantastic: Pour one out for the homie, Vine. Twitter has officially pulled the plug on the three-year-old video hosting platform. But even though this service is gone, we won’t forget the social media stars who used Vine to get their six seconds of fame. Watch this week’s edition of “The 8” to see our picks for the best Vines of all time.  

2. Franlebrity: This week’s Franlebrity makes one of our go-to treats, ice cream. Jeni Britton Bauer has plans to make 2017 the best year for her growing business, Jeni’s Splendid Ice Cream. Her motto is to break things apart and put them back together in new ways, which is why we’ve been #blessed with flavors like cayenne chocolate and wild berry lavender. Plus, she has hung out with former Vice President Joe Biden before, so you know she’s legit.

3.Frash Money: Brands aren't sparing any expense on social media. No Limit Agency* CEO Nick Powills explains how individuals have broken down the barriers that once created a divide between the news and its core audience. Franch Forward: Everything’s bigger in Texas, including Lennys Grill & Subs. The sandwich brand is kicking off the new year by expanding in San Antonio. With five locations already successfully operating in the state and new brand positioning, Lennys Grill & Subs is expecting to see rapid growth in the area over the next few months. FranFunny: Why couldn’t the marketer make it as a tap dancer? He wanted to get paid per click. Franspiration Misquote: “You have to create something from nothing, unless you’re smart enough to invest in a franchise that has a proven system.” – Ralph Lauren Frenemies vs. Frands: If FranConnect isn’t already one of your best franchising Frands, you should check it out. From sales and marketing to financial analysis, FranConnects helps brands stay connected on all levels. The leading provider of franchise management software makes it easy for franchisors and franchisees to do what they do best: grow their businesses." target="_blank">Paid media spend is up by 65 percent across Facebook, Twitter, LinkedIn, Instagram and Pinterest. But it’s Instagram that’s leading the way—advertisers spent 138 percent more on paid-for posts on the photo sharing platform in 2016 than they did the year before.

4. Frant of the Week: The script has been flipped—readers are in control when it comes to the content they consume. In his latest column, No Limit Agency CEO Nick Powills explains how individuals have broken down the barriers that once created a divide between the news and its core audience.

5. Franch Forward: Everything’s bigger in Texas, including Lennys Grill & Subs. The sandwich brand is kicking off the new year by expanding in San Antonio. With five locations already successfully operating in the state and new brand positioning, Lennys Grill & Subs is expecting to see rapid growth in the area over the next few months.

6. FranFunny: Why couldn’t the marketer make it as a tap dancer? He wanted to get paid per click.

7. Franspiration Misquote: “You have to create something from nothing, unless you’re smart enough to invest in a franchise that has a proven system.” – Ralph Lauren

8. Frenemies vs. Frands: If FranConnect isn’t already one of your best franchising Frands, you should check it out. From sales and marketing to financial analysis, FranConnect helps brands stay connected on all levels. The leading provider of franchise management software makes it easy for franchisors and franchisees to do what they do best: grow their businesses.