Fast Casual: The popularity of the sandwich isn’t slowing down

The popularity of the sandwich isn't slowing down, according to Technavio analysts, who recently predicted the global sandwich market will exceed $9 billion by 2020. A Technavio research study discusses the present scenario and growth prospects of the global sandwiches market for 2016-2020, and cites fresh sandwiches and pre-packaged sandwiches as the two major product segments.

Analysts said the four factors contributing to market growth included:

1. Premiumization of sandwiches.

2. Innovations in sandwiches.

3. Growing mergers and acquisitions.

4. Increased marketing and advertising campaigns.

A major market driver is the premiumization of sandwiches by vendors, said Arushi Thakur, an industry expert at Technavio, in a company press release.

"Vendors are introducing premium sandwiches, which they claim to be made from high-quality ingredients," he said.

With the resurgence of most of the economies from the global recession of 2008-2009, the per capita disposable income of consumers has increased, which has led to the demand for premium products. In March 2016, Sonic launched a new sandwich, ultimate chicken club sandwich, to its line of premium sandwiches. In January 2016, Ginsters launched two limited edition sandwiches, including chicken balti and ham hock and piccalilli sandwiches.

The demand for artisan and handcrafted sandwiches is also increasing in countries such as the U.K. and the U.S. In October 2015, Tim Hortons Cafe & Bake Shop introduced a premium line of handcrafted sandwiches featuring freshly baked bread, real cheeses and crisp vegetables.

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