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GuideLive.com: Which Wich Breaks World Record For Number Of Sandwiches Made In An Hour
39,303 PB&J sandwiches were donated to Dallas-based charities through the brand's Project PB&J program.
Yesterday Which Wich set the World Record for number of sandwiches made in an hour, and all for a good cause. Over seven hundred people gathered for the brand's spreading party to break the record with 39,303 sandwiches going to local charities.
Which Wich set the same record in January 2015, but once it was broken they decided to take it back, and give back even more. Which Wich employees joined volunteers in the spreading.
"It's both a service event and a team-building event," Vice President of Corporate Communications Hala Habal said.
But most of the sandwich-makers had no Which Wich connection. Volunteers were excited for the opportunity to break a record and to give back to the community.
"I want to give to somebody, help somebody," said Herschel Walker, retired Dallas Cowboys running back. "I don't think I was good at the assembly lines, but they had me stacking and bagging them instead."
A youth group from a local church even pitched in.
"We saw an opportunity to volunteer and give back to the local food banks and community and we said yes," said Eric Thornton, a youth group leader at West Erwin Church of Christ.
Sponsors provided the nearly 90,000 bread slices and around 3,500 lbs of both peanut butter and jelly for the event.
A world record judge-- Michael Empric-- was on-hand for the official announcement, but even if they didn't break the record, he was excited to be a part of the event.
"What I love about this particular record is even if they don't break the record, what they're doing is so much more important," Empric said. "It's a great opportunity for them to bring the team together and give to charity."
For CEO Jeff Sinelli, these spreading parties are an important part of the Which Wich brand.
"It's important to us to have a regular commitment to feed people in the community," Sinelli said.
Click here to read the full article.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
