1851

It’s no secret that retail sales are declining due to the onset of digital entities like Amazon over the last decade-plus. By playing into our collective need for instant gratification by bringing everything we desire to our doorsteps, going out to make a purchase is a thing of the past. Also in part due to our willingness to sacrifice a lot in the name of convenience, almost every facet of commerce as we once knew it, whether it be for clothes, shoes, or tennis rackets, has shifted from in-store to online.&nbsp;So, how do retail giants, with their massive store footprints and staffing requirements, compete with Amazon’s enterprise that seemingly doubles in size by the day?&nbsp;For one company, in particular, doing so has meant partnering with shipping companies to provide consumers with a nearly identical e-commerce experience in conjunction with expanded service options Amazon cannot. The business in question? Target.&nbsp;Target has seen a steady incline in online sales in the face of Amazon’s dominance and has actually begun to beat the e-commerce giant out in certain areas, in part, thanks to its order online, pick up in-store option. While Amazon may still dominate the e-commerce marketplace overall, Target holds a distinct advantage with its on-location pickup aspect, which breathes life into business and traffic that may have fallen off on the retail front, too.&nbsp;Something Amazon can compete with, however, is Target’s one-day shipping option. Target implemented a system where it can fulfill orders in one day in an effort to cut into Amazon’s market share and recapture some lost retail customers whose wallets wandered elsewhere in the name of convenience. Amazon has carved out the audience for instant gratification from day one and is, by all accounts, the leader in order fulfillment infrastructure, but the very idea that both companies can reliably offer expedited shipping puts them on the same plane as far as competing for customers is concerned.While these two companies may be very different, the way that traditional retailers like Target have adapted and evolved their offerings to compete in an online marketplace will make or break whether or not they survive in our brave new digital-first world. By keeping a close eye on what’s going on in the tech space, retail giants have a chance to reinvent themselves for the new marketplace.&nbsp;

How Brands Like Target are Upgrading Their Tech in the Face of the Amazon Effect

1851 Franchise

Target has updated its business model and prioritized e-commerce initiatives in an effort to effectively compete with Amazon amid growing insecurity among retailers.

how-brands-like-target-are-upgrading-their-tech-in-the-face-of-the-amazon-effect

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

How Brands Like Target are Upgrading Their Tech in the Face of the Amazon Effect

MORE STORIES LIKE THIS