1851

It’s no secret that retail sales are declining due to the onset of digital entities like Amazon over the last decade-plus. By playing into our collective need for instant gratification by bringing everything we desire to our doorsteps, going out to make a purchase is a thing of the past. Also in part due to our willingness to sacrifice a lot in the name of convenience, almost every facet of commerce as we once knew it, whether it be for clothes, shoes, or tennis rackets, has shifted from in-store to online.&nbsp;So, how do retail giants, with their massive store footprints and staffing requirements, compete with Amazon’s enterprise that seemingly doubles in size by the day?&nbsp;For one company, in particular, doing so has meant partnering with shipping companies to provide consumers with a nearly identical e-commerce experience in conjunction with expanded service options Amazon cannot. The business in question? Target.&nbsp;Target has seen a steady incline in online sales in the face of Amazon’s dominance and has actually begun to beat the e-commerce giant out in certain areas, in part, thanks to its order online, pick up in-store option. While Amazon may still dominate the e-commerce marketplace overall, Target holds a distinct advantage with its on-location pickup aspect, which breathes life into business and traffic that may have fallen off on the retail front, too.&nbsp;Something Amazon can compete with, however, is Target’s one-day shipping option. Target implemented a system where it can fulfill orders in one day in an effort to cut into Amazon’s market share and recapture some lost retail customers whose wallets wandered elsewhere in the name of convenience. Amazon has carved out the audience for instant gratification from day one and is, by all accounts, the leader in order fulfillment infrastructure, but the very idea that both companies can reliably offer expedited shipping puts them on the same plane as far as competing for customers is concerned.While these two companies may be very different, the way that traditional retailers like Target have adapted and evolved their offerings to compete in an online marketplace will make or break whether or not they survive in our brave new digital-first world. By keeping a close eye on what’s going on in the tech space, retail giants have a chance to reinvent themselves for the new marketplace.&nbsp;

How Brands Like Target are Upgrading Their Tech in the Face of the Amazon Effect

1851 Franchise

Target has updated its business model and prioritized e-commerce initiatives in an effort to effectively compete with Amazon amid growing insecurity among retailers.

how-brands-like-target-are-upgrading-their-tech-in-the-face-of-the-amazon-effect

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

How Brands Like Target are Upgrading Their Tech in the Face of the Amazon Effect

MORE STORIES LIKE THIS