1851

The social media marketing landscape is always changing, and when it comes to Instagram, influencers with high follower counts rise to the top. According to Instagram, 68% of people come to the app to interact with influencers, which has caused many brands to hire them to promote their products and services with the hashtag #ad. 

As of today, <a href="https://www.cnn.com/2019/06/04/tech/instagram-branded-content-ads/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-announces-new-branded-content-ad-integration-for-businesses-2710147" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to an article on CNN Business</a>, brands will have the ability to broaden the reach of such ads&mdash;formerly known as &ldquo;paid partnerships&rdquo; that pop up in the feeds only of followers&mdash;placing them in broader audience newsfeeds as &ldquo;branded content ads.&rdquo; These ads will also appear in users&rsquo; Instagram Stories, regardless of whether they follow the influencer or not.

The article points out that ads positioned as personal recommendations from influencers often bear more weight because of the greater feeling of authenticity. &quot;Their audiences trust them and their opinion,&quot; CNN Business quotes Beca Alexander, founder and president of Socialyte. &quot;They feel like they have this personal connection with these influencers because the influencers give them a view into their day-to-day lives.&quot;

Read the full article <a href="https://www.cnn.com/2019/06/04/tech/instagram-branded-content-ads/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-announces-new-branded-content-ad-integration-for-businesses-2710147" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Instagram's New Branded Content Ad Integration | 1851 Franchise

1851 Franchise

The social media app will allow brands and influencers to reach broader audiences for paid posts.

Instagram Announces New ‘Branded Content Ad’ Integration for Businesses

instagram-announces-new-branded-content-ad-integration-for-businesses

Layne's Chicken Fingers

image of laynes chicken finger restaurant with 4 hands holding cups in the air to celebrate 

 Layne’s Chicken Fingers Crosses Mid-Year Mark With 11 New Restaurants Opened, Including the First Time the Brand has Seen Two Openings on the Same Day on July 14

laynes-chicken-franchise-growth-2025

HomeTeam Inspection Service

image of an employee from home team checking an outlet with an ipad

HomeTeam Inspection Service Franchise Owners Diversify Income With Multi-Service Model

hometeam-inspection-service-revenue-streams

Right at Home

image of jennifer selden right at home franchisee for a webinar with nick powills

Right at Home Franchise Owner Jennifer Selden To Share Franchise Journey, Sparked by Personal Care Experiences

jennifer-selden-right-at-home-franchise-journey-webinar

Paris Baguette Canada

image of a paris baguette bakery cafe latte with delicious food, croissants, and pastries

What Paris Baguette Franchisees Have To Say About Their Experiences

paris-baguette-franchise-canada-eric-chang

image of right at home franchisee gregory brewer for a webinar with nick powills

Gregory Brewer To Share 20-Year Franchise Journey With Right at Home in Upcoming Webinar

gregory-brewer-right-at-home-franchise-winston-salem-webinar

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Instagram Announces New ‘Branded Content Ad’ Integration for Businesses

MORE STORIES LIKE THIS