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<a href="https://www.newswire.ca/news-releases/kfc-canada-re-creates-the-voice-of-colonel-sanders-using-aws-ai-technology-891465072.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">KFC Canada is letting customers chat with founder and former spokesperson Colonel Harland Sanders</a> as the first company to use innovative voice technology from Amazon. The fast-food chain worked with <a href="https://aws.amazon.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Amazon Web Services (AWS)</a>, the e-commerce giant's cloud computing platform, to recreate Sanders' voice with <a href="https://aws.amazon.com/polly/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Amazon Polly</a>.<a href="https://1851franchise.com/kfc-prioritizes-technology-and-innovation-for-2020-2711677#most-recent]">In line with this year’s aim to prioritize innovation and tech</a>, KFC has been one of the earliest adopters of Amazon's voice platform since the e-commerce giant started selling Alexa-powered Echo devices in the country more than two years ago.&nbsp;<a href="https://1851franchise.com/kfc-founder-colonel-sanders-rooted-his-business-in-innovation-leading-to-global-recognition-2712149#most-recent">While Colonel Sanders died in 1980,</a> the fast-food chain has successfully resurrected the Sanders persona in a series of wacky marketing campaigns showing <a href="https://deadline.com/2018/08/jason-alexander-is-latest-kfc-celebrity-col-sanders-imitator-in-new-ads-1202442231/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">celebrity impersonators of KFC's late founder</a>, introducing the iconic spokesperson to a new generation of customers. The chain also released a <a href="https://1851franchise.com/game-on-the-kfc-dating-simulator-is-the-latest-in-qsr-brands-developing-video-games-2710992">Colonel Sanders dating app</a> last year. In April 2019, KFC hilariously <a href="https://www.mobilemarketer.com/news/kfc-parodies-influencers-with-cgi-hipster-colonel-sanders/552499/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">poked fun at influencers with a computer-generated, hipster Colonel Sanders</a> posting photos of his “fabulous lifestyle” on the brand’s official Instagram.&nbsp;KFC Canada is among the companies developing innovative branding strategies like these as consumers grow increasingly averse to traditional advertising, <a href="https://1851franchise.com/retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974">but often welcome unique experiences that are hard to find elsewhere</a>. KFC Canada can provide a branded voice experience to its customers with the new Alexa skill while handling more routine tasks like reordering chicken.<a href="https://www.cnet.com/news/ed-sheeran-will-duet-with-amazon-alexa-if-you-ask-and-its-so-creepy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Siri, Alexa and Google Assistant continue to gain popularity</a>, and consumers are demanding the same level of easy, voice-controlled ordering from their fast-food brands. Chains like <a href="https://1851franchise.com/alexa-im-hungry-chipotles-new-system-is-the-latest-in-voice-ordering-tech-2711685#most-recent">Chipotle</a>, <a href="https://www.chainstoreage.com/technology/sonic-hears-its-customers-with-ai-and-voice-ordering/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Sonic</a>, <a href="https://venturebeat.com/2019/05/23/chick-fil-as-ai-can-spot-signs-of-foodborne-illness-from-social-media-posts-with-78-accuracy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Chick-fil-A</a>, <a href="https://www.wsj.com/articles/mcdonalds-tests-robot-fryers-and-voice-activated-drive-throughs-11561060920?mod=searchresults&amp%3Bpage=1&amp%3Bpos=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">McDonald’s</a>, <a href="https://voicebot.ai/2019/01/22/kfc-first-fast-food-restaurant-to-enable-ordering-through-alexa-skill-in-india/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">KFC</a>, <a href="https://www.qsrmagazine.com/news/alexa-voice-service-can-now-order-pizza-hut?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Pizza Hut</a> and <a href="https://ir.wingstop.com/news-and-events/news/press-release-details/2017/Wingstop-Launches-Voice-Activated-Ordering-for-Amazon-Alexa/default.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Wingstop</a> currently offer voice ordering services and Wendy's is looking into the feature. A survey from MDR Group and Progressive Business Insights found that <a href="https://voicebot.ai/2019/10/17/64-of-americans-interested-in-ordering-food-via-voice-assistant-survey/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">20% of consumers are "extremely interested</a>" while 19% are "very interested” in using voice ordering to order food from restaurants.&nbsp;As more consumers use the popular voice platform and <a href="https://www.engadget.com/2019/09/25/amazon-alexa-celebrity-voices/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-is-bringing-colonel-sanders-voice-to-your-living-room-2712198" target="_blank" rel="nofollow">Amazon gets better at developing accent and speech patterns consistent with those of celebrities</a>, it is likely that other marketers will similarly add personalized voices to their Alexa marketing efforts.

KFC Is Bringing Colonel Sanders' Voice To Your Living Room

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KFC Canada’s latest marketing campaign features Colonel Sanders personally taking orders via Amazon’s Alexa.


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