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Jason Alexander, the actor better known for his character George Costanza on the sitcom &lsquo;Seinfeld,&rsquo; is taking on a new role: Colonel Sanders. <a href="https://www.prnewswire.com/news-releases/kfc-and-jason-alexander-team-up-to-answer-the-age-old-question-whats-for-dinner-300692206.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-taps-seinfeld-actor-jason-alexander-as-the-new-colonel-sanders-2707405" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Per a recent news release</a>, Alexander is teaming up with <a href="https://www.kfc.com/about/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-taps-seinfeld-actor-jason-alexander-as-the-new-colonel-sanders-2707405" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">KFC</a> as the &lsquo;Family Colonel&rsquo; for its latest ad campaign promoting $20 Fill Ups, which are now available in four different varieties. Alexander is the latest celebrity to play the role of the fried chicken giant&rsquo;s founder, joining the likes of Rob Lowe and Reba McEntire.

&quot;As the son of two working parents, there were plenty of dinner times when a bucket of chicken and all the fixins saved the day. It&#39;s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders,&quot; Alexander said.

&quot;I am all-too-familiar with the challenge of family dinner. With four chicken meals to choose from and each at only $20, we are continuing KFC&#39;s tradition of providing an easy dinnertime solution for families at a great value &ndash; and there&#39;s no better person to spread the word about our new &#39;family of four&#39; in a sitcom setting than comedy extraordinaire Jason Alexander,&rdquo; KFC CMO Andrea Zahumensky added.

Read the full release <a href="https://www.prnewswire.com/news-releases/kfc-and-jason-alexander-team-up-to-answer-the-age-old-question-whats-for-dinner-300692206.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kfc-taps-seinfeld-actor-jason-alexander-as-the-new-colonel-sanders-2707405" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Franchise, Franchising, KFC, Colonel Sanders, Jason Alexander, Seinfeld, Costanza

KFC taps ‘Seinfeld’ actor Jason Alexander as the New Colonel Sanders

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Alexander is the latest celebrity to play the role of the brand’s founder in its new ad campaign

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