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Instagram continues to grow as one of the top social media platforms. With now over one billion users on the channel, companies across industries are seeking to build a strong presence on the app in order to reach this large audience. A <a href="https://www.forbes.com/sites/jiawertz/2018/10/21/3-expert-tips-for-marketing-your-business-on-instagram/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-your-business-for-success-on-instagram-2708239" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">recent article in Forbes</a> offered tips for successfully marketing a business on the platform. 

First and foremost, it is essential to be authentic. The article explained that user-generated content tends to be more compelling and engaging than polished posts. By sharing this type of content, your business will be able to spark a conversation with fans.

Another key thing to keep in mind is the story that you are telling. By offering a compelling narrative, you are able to connect with users on a deeper level. 

&ldquo;Gen Z consumers want to see themselves represented in branded social media content. They have come to expect that the brands they buy from reflect their style, personality, and life stage - and social media content must do the same,&rdquo; the article explained, <a href="https://genz.hhcc.com/hubfs/Gen%20Z%20-%20The%20Social%20Generation%20%7C%20Hill%20Holliday-4.pdf?submissionGuid=e1937055-9a4a-400f-a5ab-f910a8b6fdbb&utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-your-business-for-success-on-instagram-2708239" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">citing a study</a>. 

Finally, present your brand in a way that speaks to Generation Z. This group has grown up with social media and is &ldquo;plugged in&rdquo; in a way that is unlike any previous generation. The article explained that these teens tend to check their phones around 150 times per day. This makes them a key and active audience on the platform. 

Read the full article <a href="https://www.forbes.com/sites/jiawertz/2018/10/21/3-expert-tips-for-marketing-your-business-on-instagram/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-your-business-for-success-on-instagram-2708239" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">here</a>.

<div>&nbsp;</div>

Marketing Your Business For Success on Instagram

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In order to succeed on Instagram, a business should be authentic, tell a story that resonates and appeal to Gen Z.  

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