1851

If you&#8217;re not already lovin&#8217; McDonald&#8217;s, the fast food chain hopes to change your mind with their new loyalty program. <a href="http://www.fastcasual.com/blogs/starbucks-loyalty-change-brews-anger-filters-out-value-of-experience/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-unveils-first-loyalty-program-3944" target="_blank" rel="nofollow" target="_blank">Just as Starbucks announced that their loyalty program was under fire</a>, McDonald&#8217;s revealed that they were in the process of building their own loyalty program into its existing smartphone app. The program is still in its early stages, but it will likely reward customers with deals based on the number of visits they make to McDonald&#8217;s every month. The program will also track customer purchases and learn their menu preferences&#8212;meaning that if a customer hasn&#8217;t visited a McDonald&#8217;s in a while, the app may prompt them to return with promotions on their favorite items. Some are viewing McDonald&#8217;s loyalty program announcement as a power move to compete with other breakfast competitors like Starbucks and Dunkin&#8217;s Donuts, which already have their own programs. Starbucks&#8217; app currently rewards customers for every visit they make to one of the coffee chain&#8217;s stores, which is how McDonald&#8217;s is considering setting up its program. However, Starbucks recently came under fire, after announcing that starting in April, customers would earn reward stars based on the amount of money they spend at Starbucks, as opposed to the current system of one star per visit. Many Starbucks fans are upset that the new loyalty program will reward customers who get more expensive drinks like lattes, while essentially punishing those who just get black coffee&#8212;Starbucks&#8217; cheapest drink. &#8220;If we see a thawing off, we can entice them with their favorite products to come to the restaurant,&#8221; said McDonald&#8217;s USA President Mike Andres. &#8220;That&#8217;s the future of customer relationship management. We think it can be a significant sales layer for us.&#8221; <a href="http://nrn.com/marketing/mcdonald-s-building-loyalty-program?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-unveils-first-loyalty-program-3944" target="_blank" rel="nofollow" target="_blank">To read the original article, click here.</a>

1851 Franchise

The new McDonald's loyalty program could be available by the end of the year or early next year. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

McDonald's Unveils First Loyalty Program 

mcdonalds-unveils-first-loyalty-program

Filta Environmental Kitchen Solutions

Filta Franchise - David Hoover Franchisee Feature - 1851 Franchise

From Stadiums to Sustainability: How David Hoover Is Scaling Impact With Filta

filta-franchise-david-hoover-scaling-impact

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

McDonald's Unveils First Loyalty Program

MORE STORIES LIKE THIS