Eater: Meet Me at the Melting Pot?

Melting Pot is a source of memories for many. Whether it’s an annual tradition or a flashback to a first date, the fondue franchise has become a part of many guests’ lives since the 1970s. Looking back on the last five decades and planning for the next five, Melting Pot is adapting to meet continually changing desires and expectations of its guests.

“People’s tastes are constantly evolving and changing, and we try to stay ahead of that,” Bob Johnston, CEO, told Amy McCarthy for Eater.

In 2020, the brand launched its Melting Pot Evolution effort, aiming to update both the interior design of the restaurants and diversify the menu to fit a range of tastes. What was previously a place to go for special events has broadened its horizons. Sure, it’s still a go-to for anniversaries and Valentine’s Day, but guests can now enjoy an everyday meal at Melting Pot as well.

“You have to innovate if you want to stay relevant,” Johnston said, “but you also have to hang on to the core of your business.”

Melting Pot continues to offer a great fondue experience with outstanding cheese and chocolate options. But beyond the food itself, what brings the guests back again and again is the experience that happens around the pot.

“Who doesn’t want to swirl cut strawberries and little hunks of pound cake in sweet, melty chocolate?” McCarthy wrote.

Read the full article here.