Melting Pot

After an impressive year of unit-level sales growth and system-wide remodeling efforts, <a href="http://1851franchise.com/meltingpot/info">Melting Pot</a>, the 92-unit fondue franchise, has identified Wichita as its next target market for franchise growth, citing incredible consumer demand in the area. With capacity for two restaurants in Kansas, the team is targeting Old Town and Southwest Wichita for a new Wichita&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wichita-next-key-market-for-melting-pot-franchise-expansion-2723517" target="_blank" rel="nofollow">Melting Pot</a>.“We’re working to have 125 locations nationwide by 2026 to address an explosion in demand for Melting Pot, and Wichita is a prime example of how loyal guests are to the brand and experience,” explained&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wichita-next-key-market-for-melting-pot-franchise-expansion-2723517" target="_blank" rel="nofollow">Collin Benyo</a>, franchise growth strategist. “We’ve mapped guests that have driven as far as Oklahoma City and Kansas City, Missouri from Wichita to have fondue. The opportunity to bring the city its first Melting Pot is a huge success plan in our eyes.”<blockquote>Melting Pot will host a Discovery Roadshow at the Fairfield Inn &amp; Suites by Marriott Wichita Downtown on May 13th at 3 p.m.</blockquote>Benyo is visiting Wichita to further evaluate the market and connect with prospective owners to support the progression of a Wichita development. Should the franchisor be able to identify the right partner for a Wichita restaurant, Benyo said the location could be open within a year.<h3>What Prospective Owners Need to Know</h3>As a legacy brand with over four decades of history, Melting Pot has established itself as the go-to fondue restaurant for "eatertainment," connection, celebration and experiential dining in communities nationwide. For franchisees who choose to open a location, the franchise opportunity also presents an opportunity to become a local hero of sorts."It is the mission of the brand to provide guests with their perfect night out, whatever that looks like — especially today with what's gone on in the world over the last few years," said <a href="https://www.linkedin.com/in/bob-johnston-4b6b0a4a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wichita-next-key-market-for-melting-pot-franchise-expansion-2723517" target="_blank" rel="nofollow">Bob Johnston</a>, CEO. "Guests choose us over other options because we carefully craft an environment that encourages gathering with people they care about and spending quality time with them. The Melting Pot provides the perfect environment for that. What happens in a Melting Pot is as much about what's going on around that fondue pot as what's in that pot."With robust training and long-term support from a team of experts, Melting Pot owners are prepared to deliver a truly one-of-a-kind dining experience to their communities as they work toward achieving their own entrepreneurial dreams.<h3>Who Is a Great Fit for Melting Pot?</h3>Simply put, being a people person often propels local owners to succeed with Melting Pot. From unit-level operations to relationships within the franchise network, Melting Pot puts great emphasis on connection and shared experience. Local owners position themselves more favorably to succeed when they are willing and able to collaborate with fellow franchisees and participate in system-wide training, planning and development. Similarly, a passion to connect with and serve guests allows local owners to cultivate a welcoming restaurant environment and lead staff by example.After a strong 2023, with over 20% of restaurants reopening after a push to remodel, Melting Pot has continued to support growth in the system; the brand is on track to see a total of 37 remodeled reopenings this year alone. The franchisor has launched a new <a href="https://1851franchise.com/meltingpot/melting-pot-announces-franchise-growth-incentive-2725144">Franchisee Growth Incentive</a>, offering new franchisees a compelling opportunity to join the Melting Pot family.<blockquote>Franchise Growth Incentive | Expires July 1, 2024&nbsp;A candidate or current Melting Pot franchise owner that is approved may execute a new restaurant franchise agreement, paying only a $5,000 franchise fee per unit (discounted from $45,000 * - with a rebate paid at lease signing). Leases must be executed within a 9 month period to earn the rebate.&nbsp;Additionally, if a franchisee executes the lease within 6 months, they will receive a reduced royalty rate of 3% for the first year.&nbsp;</blockquote>As the franchisor continues to work alongside passionate entrepreneurs to drive system growth, it’s also targeting expansion in&nbsp;Tennessee, Alabama, South Carolina, Texas, Kentucky, New York, Kansas, California, Nebraska, Ohio, Iowa, Colorado, Washington, Arizona, New Jersey and Mississippi.To learn more about the franchise opportunity, visit&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=10-reasons-to-buy-a-melting-pot-franchise-in-2023-2723328&utm_source=1851franchise.com&utm_medium=article&utm_campaign=wichita-next-key-market-for-melting-pot-franchise-expansion-2723517" target="_blank" rel="nofollow">https://www.meltingpotfranchise.com/.</a>&nbsp;

Wichita Next Key Market for Melting Pot Franchise Expansion

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The fondue franchise is looking to add one restaurant in Wichita and a second in another Kansas market over the next year

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Melting Pot Evolution Sets the Stage for the Next 50 Years

Melting Pot Wraps Up 2025 With 4 Restaurants Opened, 3 Additional Franchises Awarded and Continued Expansion Momentum

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Fondue Franchise Opportunities

As&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the iconic fondue franchise, celebrates its landmark 50th anniversary, the system is celebrating major progress in its&nbsp;<a href="https://1851franchise.com/meltingpot/melting-pot-evolution-the-future-of-the-melting-pot-franchise-2728124#stories">Melting Pot Evolution</a> redesign program. The systemwide initiative, which encompasses both new and existing locations, is a push to modernize the design of the brand, streamline operations and revolutionize the guest experience.&nbsp;While all new&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> locations are built with the Melting Pot Evolution design, existing locations have been remodeled in waves, and this effort is expected to be complete by summer 2026. This evolution is more than aesthetic, though that is a major facet. The new design also represents a strategic pivot designed to broaden Melting Pot’s appeal with increased dining options and flexibility for the evolving consumer, and the results are already validating the strategy.New locations in St. Petersburg, Florida, New Haven, Connecticut, and Rogers, Arkansas, are shattering national averages in select key performance metrics, driven by a design that puts the bar front and center and invites guests to dine on their own terms, and remodeled locations are receiving enthusiastic approval from guests and team members alike as they reopen post-renovation.<h2>Proof in the Numbers</h2>The financial impact of the Melting Pot Evolution design is undeniable. The new St. Petersburg location, which opened in April, reports a per-person average of $70.50, which is significantly higher than the national year-to-date average of $61. Similarly, New Haven, which opened in May, boasts a PPA of $64.18. In the first week of December, Rogers, which opened in November, had the third-highest sales week in the system.A key driver of this growth is the reimagined bar experience.&nbsp;In the past, Melting Pot bars were often tucked away or inactive. The Melting Pot Evolution design places them as focal points, leading to a surge in alcohol sales. St. Pete’s alcohol product mix sits at 23.7% (the highest in the system) while New Haven follows closely at 17.1%. Both are well above the national average of 12.1%, proving that the new design successfully captures the high-margin "happy hour" and casual dining crowd.<h2>A New Era in St. Pete</h2>For&nbsp;<a href="https://www.linkedin.com/in/celinda-norton-347a1bb">Celinda Norton</a>, general manager of the St. Pete location, the new design represents a necessary leap forward. Having operated nine Melting Pot locations over her career, she views the move to the vibrant Central Avenue district as a game-changer."We are at the beginning of the next 50 years," Norton said. "Fifty years ago, people wanted to dine for the whole evening. Now, we still have those guests, but we also have generations with busy lives who want to come, eat, have fun and leave."In addition to the bar being more of a focal point in St. Pete than it was in previous locations, a unique garage-style door that opens to the street further integrates the bar and overall restaurant with the bustling city.”<img src="https://1851-prod.s3.amazonaws.com/story/editor/1765976491_image.png">"A Melting Pot bar is not the type of place where you’d go for happy hour if it were buried in the back," Norton said. "Here, the bar is front and center, and it’s a huge draw. We have guests who come for a reservation and ask to sit at the bar instead, and we have guests who visit just for a drink and quick chocolate fondue at the bar."<h2>Balancing Tradition and Modernity in New Haven</h2>In New Haven, franchisees&nbsp;<a href="https://www.linkedin.com/in/jonathan-reeve-5a62271">Jonathan</a> and&nbsp;<a href="https://www.linkedin.com/in/dainasenatore">Daina Reeve</a>, long-time guests who decided to open a Melting Pot after they learned their favorite local unit would be closing, noted that the new look initially shocked some loyalists, but even the most traditional guests have come to love the Melting Pot Evolution look."We underestimated how many people missed Melting Pot," Daina said. "People walk in, and there is an immediate reaction. The modern feel shocks them at first because they are used to the traditional, dark, secluded booths. But after experiencing it, they see it as an evolution. They see Melting Pot making changes to stay with the times."The Reeves emphasized that, while the design is open and airy with quartz finishes and modern lighting, the soul of the brand remains."We shouldn’t lose sight of what makes Melting Pot what it is," Jonathan said. "For example, Lovers' Lane is still there. It’s the only place where you can have an intimate dinner for two and feel secluded. It’s nice to mix the old with the new."While the new design does “mix the old with the new,” Daina pointed out that the modern aesthetic has been carefully curated and still aligns with the warm, welcoming atmosphere guests expect from Melting Pot. The spaces don’t feel “cold” like some modern designs can."I personally think that the new design has amazing textures," she said. "For such a modern space, it feels like you're kind of in your living room. We have a fireplace, candle walls and really well-done focal points that make the restaurant super special."<h2>Building From the Ground Up in Arkansas</h2>For&nbsp;<a href="https://www.linkedin.com/in/chad-r-hickerson-69880923/">Chad Hickerson</a> and Candice Bright, the owners of the newly opened Rogers, Arkansas, location, the Melting Pot Evolution design offered a clean slate. Unlike retrofits, their location was built from the ground up with the new aesthetic in mind."It’s just really a clean restaurant," Candice said. “The focal features, like the bar and the ADA seating, are really beautiful. I’m really proud of the design.”<figure class="media"><div data-oembed-url="https://www.instagram.com/themeltingpotnwa/reel/DQ9WkPIEVyk/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fthemeltingpotnwa%2Freel%2FDQ9WkPIEVyk%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>"I had struggled with feeling like I was walking into a 1970s home in the old designs," Chad said. "The modernization fits a whole lot better. It’s much more open.”The Rogers location features distinct design elements like an aquifer water-vapor fireplace and sunk-in booths. And, thanks to the diversity in design, with anything from booths to high-top tables and bar seating, the restaurant has the perfect seating option for any occasion. Chad describes the different areas like different “neighborhoods” within the space.“You can come six times, sit in six different places and feel like you’ve gone to six different restaurants," he said.<h2>What Melting Pot Evolution Means for the Future of the Brand</h2>With the Melting Pot Evolution project close to wrapping up, the brand is set up well for what comes next. Early results from St. Pete and New Haven show that the move to a more open, bar-forward design is not only bringing in new guests but also giving longtime regulars a fresh reason to come back.As the franchise moves past its 50th year, the modern design serves as a physical signal that Melting Pot is evolving alongside its guests and franchise owners, all to the benefit of the brand and guest experience."We have seen the reaction of those who haven't been to a newly remodeled Melting Pot before or in some time," said Franchise Growth Strategist&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>. “From prospects to vendors to previous guests, the reaction is overwhelmingly positive.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot/info">https://1851franchise.com/meltingpot/info.</a>&nbsp;

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With the system-wide redesign nearing completion, data from new locations proves the new look and bar-centric focus are driving higher checks and catering to the diversity of the modern guests.

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Melting Pot’s Experience-First Model Wins the Battle for Guest Attention and Loyalty

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For franchisees looking to enter the restaurant landscape, starting from scratch isn’t always the only (or best) option. Legacy brands like&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 94-unit fondue franchise, may have resale opportunities. By purchasing an existing location, new franchisees gain a strategic upper hand, going into business for themselves with a nearly nonexistent runway to launch and, often, a strong existing team and customer base.&nbsp;“The buying process requires the same due diligence that should be completed when buying a new franchise,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>, Franchise Growth Strategist. “But once you make the decision, the site selection process is cut out, saving you nine months compared to the traditional development schedule. The buy-in is lower than you might expect to join a 50-year legacy brand, making this a unique opportunity to become part of something established and proven.”By investing in an established location, franchisees are also able to leverage existing local marketing power, pre-established supplier relationships and well-honed operational systems to make the transition even smoother.With these factors, the opportunity presents clear advantages, but it’s still important that candidates have a thorough understanding of exactly what the investment represents.<h2>Completing Proper Due Diligence on a Resale Franchise Opportunity</h2>“Why is this location being sold?” is a key question for candidates exploring resale opportunities. While this can create some hesitancy, it’s best to just ask.“One of the biggest reasons we have resale opportunities is because we have franchisees who are finishing their chapter,” Benyo said. “They’ve been with&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> for 30-plus years. They’ve had a great run. And they’re ready to retire, but they want to pass the torch.”Resale opportunities aren’t always tied to weak performance or a frustrated owner. Often, the location is being sold because a longtime franchisee is ready to step away after decades in the business. They’ve built something they’re proud of, and they want the next owner to carry it forward and keep it growing.“There are some resale opportunities with locations that we made the strategic decision to close, but when we bring them back to the market as a resale, it’s because we’re confident that now’s the time,” Benyo said.&nbsp;The&nbsp;<a href="https://1851franchise.com/melting-pot-returns-syracuse-destiny-mall-2730540#stories">Destiny USA mall location</a> is a prime example of this. Benyo explained that this specific location previously closed for reasons beyond Melting Pot’s control, but with the right franchisees, there was a prime opportunity to reinvigorate it.“Melting Pot was primed to come back in,” Benyo said. “It was a great space; we just needed the right franchisees. Now, we have a great group of energetic, talented operators who saw this investment as an easy win. They took advantage of the opportunity, and they’ve already seen great success.”“Each resale location has its own story, and it’s part of the due diligence process to read into that and learn more about the history,” he added.<h2>Elevated Tools and Data-Driven Site Selection Further Validate Resale Opportunities</h2>In the past, there have been markets that simply weren’t ready for a Melting Pot. Resale opportunities with this backstory are now returning to the market — this time backed by real data and strong confidence from the corporate team.“Birmingham, Alabama, is a great example of how we address evolving markets. We now work with SiteZeus, and we can see who is supplying the right recency, frequency and spend,” Benyo said. “In the 10 years since that location has been operational, the market segmentation has drifted south toward that location. The building’s ownership has spent money on revitalizing the space, and there is a lot of traffic in the area. When we looked at the opportunity to reinstate, a lot has changed. We see this as an opportunity for a franchisee in our community to come in and be very successful.”While the communities that house these kinds of resale opportunities are often anxiously awaiting the return of their beloved Melting Pot, strong community sentiment alone isn’t always enough to seal the deal. With advanced analysis and an incredibly clear view of who their target customer base is, the Melting Pot development team can provide another layer of validation for candidates considering reviving a previous location.<h2>The “New Entity Effect”</h2>For those considering a resale, Benyo emphasizes that it’s important to strike a balance between the existing presence and any changes that may come with revitalization and new ownership.Stepping into an existing location certainly has its efficiencies, but the Melting Pot team is not under the impression that new owners will step in and “just continue driving the car down the road.”“Even if they’re buying a well-established location from a legacy owner, all of our franchisees go through the same approval process, and they understand that this is not a ‘set-it-and-forget-it’ kind of business,” Benyo said. “You’re still getting the same support a new location would get with marketing and even any necessary design and construction.”&nbsp;“There is a large cost difference between resales and what a typical build-out would be, but we may still need to modernize the existing location,” he continued. “It’s far too easy to unlock the doors and turn the lights on, but teams who make a really big splash and create a new look and feel are recognized and celebrated by their communities. They have great openings and strong continued sales.”Across the Melting Pot system, the most successful franchisees are the ones who are aware of what’s going on in their restaurants and communities. Consistent engagement and a steady commitment to the in-restaurant experience, whether it’s a brand new location, a reopened one or an existing one that simply transferred ownership, is what drives Melting Pot's success.A Melting Pot resale offers a faster way into ownership with a legacy brand that already has awareness in the market. With a shorter timeline and lower upfront lift than a new build, franchisees can put their focus on running the operation, following the system and growing the location’s performance.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot">https://1851franchise.com/meltingpot</a>.&nbsp;

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Through resale opportunities, franchisees can join the iconic fondue franchise with a more modest investment, shorter runway to launch and existing local demand.

How Melting Pot Resales Bridge Legacy Success With New Innovation

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TAMPA, Fla.&nbsp;—&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 94-unit experiential fondue franchise, is launching a strategic push to expand its footprint across Canada. Following a surge in inquiries from Canada, specifically, and strong growth in 2025, including four new restaurants opened and three additional franchises awarded, Melting Pot is looking to build on that momentum. With an Edmonton location, which has been operating for over 15 years, the brand already has a flagship spot and has identified a key opportunity to build on that presence through 2026 and beyond.“We saw a lot more people reaching out from Toronto and Calgary; we saw a need,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>, Franchise Growth Strategist. “There’s already a fondue culture ingrained in Canada, and there’s nothing else like what we do in the country, not the four-course experience we provide. This unique positioning, combined with our existing footprint in Edmonton, sets us up well for growth.”<a href="http://1851franchise.com/meltingpot/info">Melting Pot</a> has identified Toronto, Vancouver, Calgary and Ottawa as core hubs for expansion. Now, the team is looking to partner with qualified entrepreneurs who are intimately familiar with the hospitality landscape in Canada to open between one and five new restaurants by 2030.As it pursues growth in Canada, Melting Pot is focused on finding the right franchise partners who bring hospitality experience and intimate knowledge of the market. This will ensure Melting Pot is able to build an incredible foundation and set the stage for its “presence to be felt just as it is in the U.S.”“As we grow in Canada, we’re specifically looking for people who are familiar with the hospitality industry and understand the demands of running a hospitality franchise&nbsp;in Canada. It’s a different approach,” Benyo said.By prioritizing partners with strong roots in the Canadian market, Melting Pot will leverage shared expertise to navigate the nuances of labor and supply chain requirements, maintaining a model that protects franchisees’ margins and respects guests’ expectations from day one rather than retrofitting a U.S. strategy after doors open. In fact, Melting Pot only requires three products to be imported outside of Canada, and has identified local Canadian options for all other purchases necessary to operate a Melting Pot.To support this momentum, the brand is launching a thorough outreach campaign that will culminate with the Toronto Franchise Show September 19-20, 2026. This period will include local open houses and direct conversations with prospective investors to build a long runway in the country.“We are a brand that fits the culture of Canada perfectly,” Benyo said. “We’ve refined our operational and purchasing game plans, and we’re excited to connect with the right partners who will help the brand to thrive in the growing market.”About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 32 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot Restaurants, Inc. (TMPRI), headquartered in Tampa, Florida, is the franchisor of Melting Pot. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com">www.meltingpotfranchise.com</a>.&nbsp;

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The iconic fondue franchise is launching expansion efforts to build on its existing Edmonton presence, targeting new growth in Toronto, Vancouver, Calgary and Ottawa.

Melting Pot Announces Strategic Expansion Across Canada, Targets Major Hubs for New Growth

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Wichita Next Key Market for Melting Pot Franchise Expansion

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