QSR Web: Pollo Campero Hires Marketing Director

Pollo Campero, the world’s largest Central American chicken chain, is adding a new marketing director to its executive team. Mark Priestland, a former marketing executive from Papa John’s, brings two decades of marketing experience and a passion for teamwork, quality work, and growth to the brand. He aims to help the brand add 250 restaurants in the U.S. by 2026.

"There's tremendous growth potential in terms of new restaurant openings and a really bright future for the brand," says Priestland. "Not only is this a serious responsibility, but it is also one that has the leadership's team full focus.”

Priestland shares that the new role involves putting processes in place, creating the right strategy and building solid teams. From a marketing standpoint, this will play a big part in those growth plans, as well Pollo Campero’s strategic partners.

While there are plenty of facets to marketing, he recognizes the family attributes of the Pollo Campero brand and plans to nurture a community presence that will attract guests to experience Pollo Campero and become a part of the family.

View the full article here at QSR Web.