FLAVORFUL HISTORY, FAST GROWTH: OWN A THRIVING CENTRAL AMERICAN CHICKEN FRANCHISE IN THE U.S.

Pollo Campero started in Guatemala in 1971, and now 50 years later, its dedication to high quality and flavorful chicken recipes hasn’t changed. Now, 20 years after successfully launching in the U.S. and building primarily corporate restaurants, Pollo Campero has proven its concept works, and demand for its food is larger than ever. 

Not all chicken franchise brands are created equal. Few brands have the legacy, flavor profile, built-in customer base and proven ability to enter new markets with ease like Pollo Campero.

Pollo Campero’s exceptional brand recognition from consumers with ties to Latin America, and its flavor accessibility to those without,  is a strong differentiator as the brand ramps up in the U.S., where Hispanic people are projected to reach 30% of the total population by 2050. 

Nine out of 10 customers purchase chicken regularly, according to the National Chicken Council, and Americans consume more than 65 billion chickens every year. 

According to IBISWorld.com, the fast food chicken restaurants industry has grown to $59.4 billion in 2023.

Chicken is outpacing every other category in the quick-service restaurant industry. It’s even surpassing American mainstays like pizza and burgers.