Why Pollo Campero Is a Great Opportunity for Multi-Unit Operators

Pollo Campero, the beloved Central American chicken franchise with close to 400 locations worldwide, offers existing restaurant operations the perfect addition to expand their portfolios. With its milestone this year of 100 U.S. locations and ongoing expansion, Pollo Campero has proven to be a dominant player in the chicken franchise market. This gives multi-unit operators an opportunity to join a thriving brand with significant growth potential and broad customer appeal.

"We’re in a strong position because the chicken category is one of the fastest-growing in the restaurant industry," said Blas Escarcega, vice president of franchise development. "When I look at opportunities for multi-unit operators, we’re operating within a high-growth sector. We’re aggressively expanding our restaurant base, with around 30 openings expected this year. This growth allows us to build on our existing infrastructure while adding new capabilities and expertise as part of our corporate development."

Here’s a closer look at why multi-unit restaurant operators should consider adding Pollo Campero to their portfolio. 

The Demand for Good Chicken in the U.S. 

Originating in Central America, the brand has built a reputation for delivering flavorful, high-quality chicken that has earned a loyal following across continents. Since opening its first U.S. location, Pollo Campero has steadily grown its American presence, reaching 122 locations this year, a testament to the surging demand for exceptional chicken.

“As a brand well-known in Central America, Pollo Campero appeals to a growing population base in the U.S., particularly as the population diversifies,” Escarcega said. “This expanding demographic presents significant potential for growth, not only in existing markets but also in new ones where demand for authentic, quality chicken is rising.” 

This growth reflects a broader trend in the U.S., where consumers increasingly seek out premium chicken offerings. Pollo Campero has capitalized on this demand by staying true to its roots — offering fresh, marinated chicken with a distinct taste that sets it apart from mainstream competitors. 

“Many multi-unit operators already have established concepts like pizza, burgers or coffee,” said Escarcega. “However, some are missing a chicken concept to round out their portfolios. Pollo Campero provides an excellent opportunity for these operators to diversify and capitalize on trends in both the chicken category and evolving U.S. demographics.”

Strong Unit Economics

Pollo Campero’s robust unit economics make it an attractive option for multi-unit operators. In 2023, franchised locations averaged $3,852,695 in gross sales, with a median of $4,278,307. The initial investment for a Pollo Campero franchise ranges from $1,554,650 to $3,750,500, providing a strong value for those seeking to add a high-performing brand to their portfolio. 

Best-in-Class Franchisee Support

Pollo Campero isn’t just known for its delicious chicken; the brand also prides itself on offering a comprehensive support system that empowers franchisees to thrive. This commitment to franchisee success is reflected in the brand’s impressive 95% franchisee satisfaction rating for 2023. With dedicated training, ongoing operational support and innovative digital tools, Pollo Campero ensures that franchisees receive the assistance they need at every stage.

“We have strong resources available for franchise development,” said Escarcega. “So when we're looking for multi-unit operators, we have an existing infrastructure that you can come into that's already established because of our corporate development, and it gives them an opportunity to tap into that ecosystem that we have in place.” 

Every new location benefits from a team of trainers who assist with all aspects of operations, from the back of the house to the front. This hands-on support helps franchisees establish a solid foundation from day one, fostering confidence in both management and staff. Beyond the initial setup, Pollo Campero provides continued guidance through franchise business consultants who visit locations regularly to conduct operational assessments. 

The Ideal Multi-Unit Franchisee

Pollo Campero prefers to work with mid-sized multi-unit operators. This approach enables the brand to provide the attention needed to help franchisees succeed. 

"The sweet spot for us would be 10 to 25 units," said Escarcega. "This allows us to work closely with them and bring in someone who already has inside knowledge of how the business operates."

Additionally, Pollo Campero seeks franchisees who are passionate about the restaurant industry and committed to growing the brand in new markets. 

"We want people who understand the risk necessary to be a multi-unit operator," Escarcega said. "We're looking for someone who can collaborate and be a true partner, because at the end of the day, we’re all going to be in this together for a long time."

Pollo Campero looks for franchisees eager to expand their portfolio with a global brand and who can work effectively within the franchise system. By partnering with driven and experienced operators, Pollo Campero ensures a solid foundation for mutual success and continued growth in the competitive restaurant industry.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/pollocampero/info.