Pollo Campero’s Approach to Development in High-Traffic, Tourist-Friendly Areas

Since surpassing the 100-unit mark in the U.S., Pollo Campero, the Central American chicken franchise, has continued to see impressive growth across the country. In addition to its ability to bring a truly unique offering to the communities it enters, Pollo Campero has also captured guests’ attention and promoted brand awareness in new markets with a unique real estate approach, centering top-notch locations while expanding in high-traffic and tourist-friendly areas.

“We’ve focused on opening restaurants in areas like Fisherman’s Wharf, Miami Gardens and New York City because we want to bring brand awareness,” said Blas Escarcega, vice president of franchise development. “The U.S. is so vast, in both territories and population base, so one of the things we look at is how to get the brand in front of the biggest number of people. We know that if they can see us, experience the food and have a great experience, they’ll return. Targeting high-traffic and tourist-friendly areas allows us to have great visibility and deliver the brand to many people who might not see us otherwise.”

Escarcega noted that, even in these high-demand markets, Pollo Campero is maintaining its emphasis on finding prime sites for its development. While real estate inventory of this quality is limited in some areas, the team is focused on ensuring each unit is in a location that lends itself to reliable long-term success, placing restaurants in high-visibility, easily accessible locations with close proximity to Pollo Campero’s ideal customer base.

These prime sites, in combination with the brand’s refreshed prototype, gives each Pollo Campero a great opportunity to truly stand out in its community.

“The lighting, music and ample space for ordering and dining make these restaurants like beacons of warmth for these communities,” Escarcega said. “Depending on the sites we enter, it isn’t always possible to incorporate every single element of the new prototype, like in historical buildings in Fisherman’s Wharf, but we’ve consistently adapted to ensure we’re able to include as many of the prototypical elements as possible into these high-visibility A sites.”

This intentional approach to growth has already had clear benefits to the system. Escarcega says that recent openings in high-visibility markets have captured strong media coverage and wider-spread attention from the general public. Pollo Campero has also seen strong sales volumes and continued interest from prospective franchisees.

“Everything we’re doing is coming together beautifully,” Escarcega said. “In many markets, we just have a few seconds to capture the attention of a potential guest as they walk by. Establishing ourselves in high-traffic areas increases the sheer number of people we have an opportunity to interact with, and the bold prototype helps us catch as many eyes as possible. Then, when business people, families and tourists come dine with us, we can make an impression that they’ll take back home, carrying the Pollo Campero name and experience with them.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/pollocampero/info.