Proven Match: Science based insight and screening tools to identify and recruit ideal candidates

How the personal franchise assessment saves franchisors time and money

By Lauren Turner1851 Franchise Contributor

SPONSOREDUpdated 8:08AM • 07/21/16

FranNet, North America’s most respected leader in matching individuals with franchise ownership opportunities, has been using the personal franchise assessment as part of their DNA since its inception.

The assessment was created by a psychologist who worked with the founder, Howard Bassuk, to study how people interested in purchasing a franchise sat, how they carried themselves, where their eyes looked when they answered questions, how they answered questions, and their overall body language to create a psychological profile.

“She would present to Howie how he should talk to that person, and we saw the value in this information, so we wanted to know how we could pull this information out of other people to best figure out what business opportunities would bring them to the most successful situations,” said John Blair, vice president of marketing and public relations at FranNet.

The psychologist helped the team put together a questionnaire, and as FranNet evolved, they put the questionnaire online around a decade ago. The questions in the questionnaire revolve around business and leadership, asking candidates to rank how they feel about things that are most important to them in business, for example, ranking success, contribution, quality, and the team.

Noticing the success of franchisees placed through FranNet that completed a personal franchise assessment, the company decided to commercialize the product in 2013 and allow franchise companies the opportunity to take advantage of the system. This is what we know today as Proven Match.

Three years later, about 55 franchisors are using Proven Match to find candidates that will not only be successful, but also thrive in their systems.

“The biggest benefit in using Proven Match as a franchisor is it allows you to find franchisees who truly and ideally fit your system for success,” said Blair. “Traditionally, the only barrier to entry was cost, and anyone with the right amount of money could buy a franchise. But what you do as a franchisor, is you spend so much time focused on the low performing franchisees, that you can’t spend time helping the top performers grow their businesses – which is where you want to focus your time. The Proven Match model allows franchisors to only target, recruit and bring on board those top performing franchisees.”

Proven Match arms franchise development teams with the information and education to understand who will be successful, and to only bring those candidates into your system. In the end, saving everyone time and money.