1851

When it comes to TGI Fridays, what&#8217;s the first thing that comes to mind? The endless appetizers and pub grub of mozzarella sticks? The waiters and waitresses wearing goofy buttons (a.k.a. flair)? Or perhaps it&#8217;s the tchotchke-laden walls covered in road signs, movie memorabilia and jerseys from local sports teams? For nearly 50 years, this very atmosphere has served the restaurant well. It was a place where people would go after work to decompress, or it was the go-to weekend spot for high-schoolers after a local football game. But now, Fridays has made it clear that they&#8217;re ready for a radical makeover, and they recently announced that they&#8217;re tailoring their restaurants to better suit the tastes of younger generations. According to Eater, a TGI Fridays in Texas has been completely renovated to give it a &#8220;brighter and more vibrant contemporary design,&#8221; which includes &#8220;flexible areas&#8221; for hanging out. The prototype is also open at 7 a.m., and it features Wi-Fi-equipped areas for the work-from-home crowds. And later at night, Fridays presents lives events, including bands, trivia and open-mic nights. In addition to the new layout, the restaurant also has an updated menu and a grab-and-go section featuring pre-packaged salads and bento boxes for customers wanting to spend a little less for a little more convenience. The bar will serve up juices and coffees. And perhaps the best part of the new menu is the &#8220;Hangover Brunch&#8221; on Saturdays and Sundays, which includes Bloody Mars, smoothies, ancho-coca chicken and waffles and buckets of bacon. &#8220;It&#8217;s a response to what customers are looking for,&#8221; said Fridays CMO Brian Gies, explaining that &#8220;fluid social zones&#8221; were the operative idea behind the concept. &#8220;We&#8217;re finding that people will use the grab-and-go to bring something back to their table, or if they&#8217;ve been at the bar having a beer and they&#8217;re winding down, they may grab a bite to go. It&#8217;s about delivering flexibility.&#8221; The subtext here is that older chains need to start catering to Millennials&#8212;a demographic that purchased $2.45 trillion in goods and services last year. But still, Gies maintains that Fridays isn&#8217;t making a play for Millennials in particular. Rather, they&#8217;re targeting the &#8220;Millennial-minded.&#8221; &#8220;It doesn&#8217;t have to be handcuffed to a certain age,&#8221; Gies said. &#8220;It&#8217;s catering to how customers think.&#8221; <a href="http://www.eater.com/2016/3/23/11291348/tgi-fridays-prototype-texas?utm_source=1851franchise.com&utm_medium=article&utm_campaign=tgi-fridays-reimagined-for-millennial-minded-4094" target="_blank" rel="nofollow" target="_blank">Click here to read the original article.</a>

1851 Franchise

The 51-year-old chain just introduced a revamped prototype in Texas that could change the entire brand’s future.

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