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Pita Pit will open in its first location in Denver this July. The new location in the Westminster area will be owned by Andy and Asha Narsai, along with their parents. This will be the brand’s first foray into the Denver Metro area.

"Denver is prime territory for us," Bill Wilfong, vice president of franchise development, told The Denver Post. "We've been real close several times. It's just a matter of having all the pieces come together."

The brand is celebrating its 20th anniversary this year and is approaching 600 stores in 11 countries and shows no signs of slowing down. The new location will help with Pita Pit’s expansion plans. Wilfong notes that once a restaurant opens in a market, more franchise inquiries tend to follow.

"People are really looking for four things," Wilfong told The Denver Post. "They want bold and spicy flavors, they want ethnic cuisine, they want healthy and they want it fast. We feel like that's one of the reasons we're growing so fast."

It’s also why the Narsai family decided to join the Pita Pit family. Asha was convinced to buy into the brand after Andy brought her to a Kansas location.

"I really didn't think I'd be convinced," Asha told The Denver Post. "Literally, the first bite, I was like 'Oh my God, we need this in Denver. This is amazing.'"

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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