1851

<div id="pastingspan1"><span style="">Last week, my colleague Lauren and I made the trek to Lansing, Michigan for a meeting with <a href="https://franchise.twomenandatruck.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-importance-of-being-earnest-4649" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">TWO MEN AND A TRUCK*</span>&#174;</a> called &#8220;Maximize Your Marketing,&#8221; a two-day educational event with marketing representatives from locations across the U.S. learning from TWO MEN AND A TRUCK&#174; staff and relevant vendors (including us!).</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Lauren and I prepared a presentation that was focused on nailing a media interview. Topics ranged from interview tips and tricks to how to be asked back to handling the toughest questions and turning your answer into a win for the brand. We often do presentations like these for our clients, but we usually do so for an audience of franchisees, who are typically focused on running their business from A to Z, not specifically on marketing or PR. Of course they care about PR and marketing but with managing the P&amp;L, scheduling, inventory, hiring, employee training and more, they can&#8217;t be as zoned in on it as they, or we, would like them to be.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">We love working with franchisees but I have to admit, it was very refreshing to present to a group of fresh-faced, young marketers eager to do a good job on behalf of the <a href="http://twomenandatruck.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-importance-of-being-earnest-4649" target="_blank" rel="nofollow" target="_blank">TWO MEN AND A TRUCK&#174;</a> brand and for their individual locations. These folks enjoyed our presentation on media prep but they wanted us to take it a step further &#8211; what angles / info / data / stories should they be pulling at the local level to feed to us to pitch to the media? They had specific questions for us (prepared in advance), and it seemed like they were hanging on our every word.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Ego strokes aside, it reminded me how great it feels to be a resource or mentor for younger workers. In the day-to-day grind, it&#8217;s easy to forget that what might feel like second nature to me can be groundbreaking information to someone just starting out in his or her career. It feels good to teach, but it felt great to dig into the material and to see the impact of our work through their eyes and learn from their excellent questions and insight. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">This experience also reminded me that while I often write about what not to do during interviews in this column, a lot of what people do that might be perceived as annoying is just out of eagerness to make a good impression and learn. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Thank you to TWO MEN AND A TRUCK&#174; for being an innovative, appreciative and an awesome client &#8211; and for letting us come to the Maximize Your Marketing meeting. Clearly, the learning went both ways! </span></div>

1851 Franchise

What it means to be a resource and mentor for the emerging workforce

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

The Importance of Being Earnest  

the-importance-of-being-earnest

Right at Home

Right at Home Expanding In-Home Care Services in Wausau, Wisconsin 

right-at-home-expanding-in-home-care-services-in-wausau-wisconsin

The Growth Coach

Top 5 Reasons To Invest in The Growth Coach Franchise

top-5-reasons-to-invest-in-the-growth-coach-franchise

Caring Transitions

Planning Today for Peace Tomorrow: Caring Transitions on the Importance of Estate Planning

planning-today-for-peace-tomorrow-caring-transitions-on-the-importance-of-estate-planning

Onigilly Japanese Kitchen

Onigilly Franchise - Target Market - San Diego - 1851 Franchise

Onigilly Japanese Kitchen Franchise Sets Sights on San Diego Expansion

onigilly-franchise-san-diego-restaurant-expansion

ServiceMaster Restore

Liberty Restoration Group Renews Proud Partnership with Lindenwood University Athletics

liberty-restoration-group-renews-proud-partnership-with-lindenwood-university-athletics

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saved Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Design with image of person using microscope against a pink background

Top STEAM Education Franchise Opportunities for 2025

steam-stem-education-franchise-opportunities

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

The Importance of Being Earnest

MORE STORIES LIKE THIS