WhatTheyThink: FastSigns CEO Catherine Monson Talks About International Expansion

FastSigns CEO, Catherine Monson, stopped by WhatTheyThink to discuss the brand’s global expansion with Senior Anayst Richard Romano. According to the WhatTheyThink video interview, FastSigns has signed a master license agreement for five countries in Central America. In addition, the brand also has activity currently in Brazil, Mexico, Southeast Asia, the Middle East, along with leads in Europe.

“Our international growth is firing on all cylinders,” says Monson.

The company is having a record year by selling more than 50 franchises this year. In fact, the brand has had a strong year when looking at every metric. Same-center sales are very strong and there are a record number of outside sales professionals working for FastSigns’ franchisees.

Helping with growth is their co-brand program targeting those who are already in a related graphic arts business that want to expand into the signage and visual graphics industry. This is where a lot of their current franchisees come from and start to see success with their business once they expand into signage and visual graphics.

What is the secret to being a franchisee? “Follow the FastSigns system. We have a really proven business operating system and we’ve got great intellectual property, and if you implement the FastSigns operations system, you’re going to be very successful,” says Monson.

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