Do Your Research.Know Your Options. “How will you ever know if you’re looking for the right franchise if you don’t know what you want in a franchise in the first place,” Nicol says. “Think of it this way: If you were looking to buy a house, wouldn’t you first sit down and write out the criteria of what you want in a house, and then start to look? It’s the same thing here, just a different set of criteria.”

Have a plan. Understand that the best opportunity is the one that fits your goals and is most affordable.

Never settle.Asses your risk tolerance.Get help!Know your personality type.Make a decision.Hang in there. The research process can be overwhelming at times, but patience is a must. This is a 2 – 3 month research marathon, so it is not a race.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.