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1851 Franchising Weekly Rewind
Check out the hottest franchising headlines from the past week.
115-Year-Old Italian Restaurant begins Franchising
Ralph’s Italian Restaurant, the oldest Italian restaurant in Philadelphia, will begin franchising for the first time. The 115-year old restaurant’s franchising efforts will be lead by Ryan Rubino, the great great grandson of the original owners. The franchise locations will be called Ralph’s. The brand is looking to begin franchising in western Philadelphia, New Jersey and New York.
(From the Philadelphia Business Journal)
Johnny Rockets Launches New Fast-Casual Concept
On Wednesday, Johnny Rockets launched a new Millennial-focused fast-casual concept called Jonny’s Burger Factory. The new concept will be a sub-brand of the company and has been created to appeal to consumers with faster service, customization and new technologies. Customers will be able to order at a counter from a touch-screen kiosk and have access to a self-service “sauce bar.”
(From Nation’s Restaurant News)
McDonald’s Plans to Aid in Migrant Crisis
The fast food giant, McDonalds has announced it is supporting the U.N. World Food Programme’s response to the migrant crisis in the Europe and the Middle East. Along with DreamWorks Animation, Google, Facebook, Twitter, Cargill, McCain Foods, MasterCard, Burger King and United Airlines to fund advertising campaign to raise donations for the WFP. The ad will run in 38 countries on Monday, the U.N. International Day of Peace.
(From Time)
Arby’s Adds Pumpkin Cheesecake Shake
Arby’s is jumping on the autumnal pumpkin bandwagon. The national chain has launched a new Pumpkin Cheesecake Shake. The new shake features flavor notes of pumpkin spice, cheesecake and piecrust and is topped with whipped cream. The Pumpkin Cheesecake Shake will be available through the end of 2015.
(From QSR Magazine)
Moe’s Southwest Adds Smokin’ Chicken Burrito
Moe’s Southwest Grill introduced the new Smokin’ Chicken Burrito Bowl as a limited-time offer. The new bowl features smoked jalapeno and honey-glazed all-natural chicken with Southwestern rice, black beans, pico de gallo, shredded cheese, sour cream and guacamole. The product received positive consumer feedback when it was tested.
(From Fast Casual)
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
