1851

<a href="https://www.youtube.com/watch?v=ef4aftFHiVk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-what-is-winning-in-franchise-growth-2723850" target="_blank" rel="nofollow">The 1851 Growth Club</a> set out to answer a difficult question: What counts as winning in franchise growth? 1851 Franchise CEO&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-what-is-winning-in-franchise-growth-2723850" target="_blank" rel="nofollow">Nick Powills</a> has the answer. In this post, he offers advice about how to define “winning” in terms of franchise growth and, more importantly, how future&nbsp;<a href="https://1851franchise.com/rightathome/franchisee">franchise owners</a> and <a href="https://1851franchise.com/how-to-build-a-franchise-growth-strategy-2716339">emerging franchisors</a> can achieve it.&nbsp;<h3>What Does Winning Look Like In Franchising?</h3>Winning will look different for every brand.&nbsp;“Growth is really in the eye of the beholder,” explained Powills. “While some franchises might win by increasing their number of units, others might emphasize increasing the profitability of existing locations, for example. Winning in growth, in short, is very specific to each brand and its goals.”<h3>How to Define Winning For Your Brand&nbsp;</h3>Defining winning for each brand is crucial; this helps franchise owners and franchisors create and&nbsp;<a href="https://1851franchise.com/what-to-consider-when-setting-goals-for-franchise-sales-growth-2713643">set attainable goals</a> for themselves. When Nick Powills talked to franchise owners, he helped them define what winning looks like for them and their brand with strategic questioning.&nbsp;&nbsp;“I start with questions like, ‘What's going to happen three years from now? What's your vision for five years from now?” Powills explained. “‘Are you trying to exit, scale, diversify, add more brands to your portfolio, or raise funds?’ Some of those questions end up helping brands define what growth should look like in a generalistic sense.”Defining what growth will look like also allows a brand to put a plan into action and start working toward it. Creating an outline and a timeline to achieve growth is important. For example, a one-unit brand might decide to set goals year by year for how many units they would like to add. In the first couple of years, the brand might only increase by three or four units a year. In years five, six and seven, they can aim to&nbsp;<a href="https://1851franchise.com/what-franchisors-want-you-to-know-about-multi-unit-franchise-ownership-2720742">double their growth</a> each year, expanding exponentially.“That seems like a long time frame when you are just starting,” said Powills. “But if profitability is secured in the beginning stages, then growing from one to 100 to 200 locations and so on makes sense.”&nbsp;<h3>Working Toward Your Established Goal for Growth</h3>Once a brand has an established goal for growth, it simply needs to work backwards. As Powills puts it, the next question is, “What's it going to take from an investment standpoint, a support standpoint and a leadership standpoint to make sure that we are positioned to have a fruitful exit?”This important step is overlooked by many brands, meaning they do not properly invest from the start. Only considering the short term can lead to disappointing outcomes because the desired outcome was not part of the initial plan, and, thus, the correct steps have not been taken.&nbsp;“So to answer what is the right franchise growth, it's going to be dependent on you,” explained Powills. “It's going to be dependent on the outcomes that you want.”<h3>Final Words of Advice</h3>Lastly, Powills advised franchisors to consider where they will actually make money.&nbsp;“You make money off of&nbsp;<a href="https://1851franchise.com/what-is-a-franchise-royalty-fee-2718389#most-recent-stories">royalties, not franchise fees</a>,” he said. “And if you have fewer franchisees making more gross profit who are scaling, that could be better for your brand. So it's something to think about.”Ultimately, you need to make incremental goals to accomplish along the way to secure your future success and each “win.”“You need some sort of roadmap so you can see what you’re playing against, but you also need to look back and reflect on your progress,” he advised. “Ask yourself, ‘What would we have done differently if we missed this goal?’ This will ensure preparedness for the next part of your plan and a swift recovery for any missteps.”For prospective franchisees who start putting the pieces in place now to help define what “winning” is when it comes to franchise growth, you will be in a better position to achieve it going forward.&nbsp;To learn more, click&nbsp;<a href="https://www.youtube.com/watch?v=9M_zo9WevRk&amp%3Blist=PLYoYh1wSeGsTqBrKtJH101pFoV4qlvpGc&amp%3Bindex=12&utm_source=1851franchise.com&utm_medium=article&utm_campaign=1851-growth-club-what-is-winning-in-franchise-growth-2723850" target="_blank" rel="nofollow">here.&nbsp;</a>

1851 Growth Club: What Is Winning In Franchise Growth?

1851 Franchise

1851 Growth Club CEO Nick Powills advises prospective franchisees and emerging franchisors on how to set goals to ensure winning franchise growth. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

1851-growth-club-what-is-winning-in-franchise-growth

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Children's Lighthouse

Why This Hotel Franchise Owners is Investing in Children’s Lighthouse 

why-this-hotel-franchise-owners-is-investing-in-childrens-lighthouse

Integrity Franchise Group

Which Franchise Ownership Model Is Right for You? Semi-absentee Ownership?

which-franchise-ownership-model-is-right-for-you

Melting Pot

Photo of 50th Anniversary Melting Pot fondue with golden chives

50 Years of Fondue and Family: Melting Pot Celebrates Its Legacy and Looks to the Future

melting-pot-franchise-50th-anniversary

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

1851 Growth Club: What Is Winning In Franchise Growth?

MORE STORIES LIKE THIS