2025's Top Franchise Legal Players: Jason Power - Franchise.Law

Legal Player: Jason Power
Firm: Franchise.Law

Jason Power didn’t set out to become a franchise attorney, but once he entered the space, he never looked back. Originally practicing family and business law, Power was introduced to franchising by a former classmate. Together, they launched a firm dedicated exclusively to franchise law. Even after moving on from that venture, Power chose to remain in franchising and now serves as managing attorney at Franchise.Law, where he provides highly personalized, franchise-focused counsel to clients across the country.

1851 Franchise reached out to Power to learn how franchisors can protect their brand and avoid legal mistakes. Check out his insights below.

1851: How did you fall into franchising?

Jason Power: I came into franchising somewhat unintentionally. At the time, I was practicing family and business law when a former classmate introduced me to the franchise industry. On a bit of a whim, we decided to launch a law firm focused exclusively on franchise law. Even after moving on from that firm, I have remained in the franchise legal space ever since and have never looked back.

1851: What do you see as the most important thing franchisors should do to protect their brand?

Power: Selecting the right franchisees is one of the most important steps in protecting a brand. A well-drafted franchise agreement and operations manual can only go so far. If the people operating under your brand are not aligned with your values, standards and long-term vision, it puts everything at risk. Choosing the right partners from the start is foundational to sustainable growth and brand consistency.

1851: How important is the information in Item 19?

Power: Item 19 can be a critical component of the Franchise Disclosure Document, especially for emerging brands. When there is not yet a large base of franchisees to validate the system, candidates rely heavily on financial performance representations to gauge the business’s potential. A thoughtfully crafted, compliant Item 19 disclosure can instill confidence in prospects while helping franchisors differentiate themselves — so long as the information is accurate, substantiated and used appropriately.

1851: What is the single largest legal mistake brands make?

Power: The biggest legal mistake I see is treating franchise development as a “set it and forget it” process. Too many brands launch with templated documents or limited legal input, and then neglect to revisit those documents as their system grows and evolves. Franchising isn’t static. It is an ongoing relationship that requires active legal and operational oversight. Failing to update agreements, compliance protocols and system standards exposes brands to unnecessary risk, especially during disputes or regulatory scrutiny.

1851: How does Franchise.Law stand out as a franchise law firm?

Power: At Franchise.Law, we differentiate ourselves through highly personalized, relationship-driven service. We are not just document providers; we serve as legal and strategic partners to our clients. We take the time to understand each franchisor’s business model, growth trajectory and pain points so we can tailor our legal solutions accordingly. That level of commitment, paired with deep franchise-specific expertise, allows us to deliver both value and peace of mind.

1851: What is the best business advice you have received in your career?

Power: The best business advice I’ve received is simple: Don’t let one setback stop you from moving forward. Every business, whether it’s a law firm or a franchise, faces obstacles. What matters most is how you respond. The ability to adapt, learn and keep pushing forward is what ultimately drives long-term success.

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