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3 Reasons to Invest in Nikita Hair in 2022

The salon franchise that has taken over Europe is expanding throughout the U.S. with the same proven business model.

By Cassidy McAloonSenior Writer
SPONSOREDUpdated 6:18PM 10/14/22

As the beauty industry continues to adapt to a consumer landscape dramatically altered by COVID-19, a new player in the U.S. is leveraging a model proven throughout years of growth in Europe to stake out an outsized share of the changing industry. Nikita Hair, a 150-unit salon group that has racked up awards as it expanded across Europe in recent decades, recently celebrated the launch of its first American franchise. Now, the brand is ready to introduce its model to prospective franchise owners across the country.

“Our brand has a lot of upside, and we have opportunities for growth across the country,” said Andrea Lyman, the CEO of Nikita Hair. “We’ve been working toward creating the best environment for rapid expansion, and we firmly believe 2022 is where we can set our serious plans for U.S. growth in motion.”

Here are three reasons why 2022 is the right time for prospective franchisees to invest in Nikita Hair.

Open Market Availability

Nikita is an emerging brand with opportunity for growth across the country. Arizona, Texas and greater Kansas City are primary markets the brand is targeting in 2022, and paired with the brand’s existing locations on the East Coast, this growth strategy ensures nearly all regions of the country can take part in an early phase of brand expansion.

“While Nikita Hair can be identified as an emerging brand in the U.S., its existing presence in Europe allows it some overflowing marketing potential as it progresses into new markets,” Lyman said. “We’re able to offer something to new franchisees with a lot of upside, as there are wide open territories for them to get started without standard competition.”

An Amazon-Proof Industry

In a digital era where more and more purchases are made online, the art of quality salon treatments is one that will always require in-person service. 

“It requires us to shape a quality service that meets people on their level,” Lyman said, “but once that is accomplished, people will always need the salon service to meet their needs.”

Few industries depend on in-person service quite like the salon industry does. This means Nikita Hair won’t have to resort to fundamental changes like other fields, and it means good news for investors looking for a projectable investment.

A Proven Business Model

“One of the primary reasons we are pursuing growth through franchising on U.S. soil is due to the lack of a dominant national player in the salon space that delivers luxury services at a competitive price point,” Lyman said. “We’ve been able to market this overseas to a lot of people, which allows us to know what already works in this field.”

Proven success is paramount in securing prospective franchisees. Nikita Hair presents the best of both worlds: the strength of a proven business model overseas and a wealth of white space in the U.S.

For more information on the Nikita Hair franchise opportunity, visit: