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Buying a franchise and investing in your future is a major decision. And, as with any major decision, especially one involving a large investment, you need to do your research to find the best opportunity for you. But with a seemingly infinite amount of resources and thousands of brands and industries, it’s hard to know where to start.&nbsp;Many prospective franchisees turn to franchise portals to begin winnowing their search. According to <a href="https://www.franchising.com/news/20191011_franchisingcom_portal_ranks_1st_in_quality_leads.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">research done by Franchise Update Media</a> in 2019, nearly 1 in 7 franchise leads (13.2%) come from portals. But there’s no shortage of those to choose from either, and unfortunately, there is a wide range in quality between these sites.Here are five of our favorite franchise portals. If you’re looking for a place to start your franchise search, start here.&nbsp;<a href="http://www.franchisedirect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise Direct</a>Founded in 1998, Franchise Direct has grown to become a leading portal for franchise opportunities targeting markets across North America, Europe, Latin America, Africa and Asia. Franchise Direct allows franchisors to connect with prospective franchisees worldwide, which no other franchisor portal offers. They’ve also added a franchise blog, generate several franchise industry-sector reports a year and the web design is easy and user-friendly.<a href="http://entrepreneur.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Entrepreneur</a>While it’s recognized as one of the most trusted business publications today, it dedicates a large portion of its content to ranking franchise brands. Every year, Entrepreneur publishes its <a href="https://www.entrepreneur.com/franchise500/2020?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise 500 Ranking List</a> that highlights the top-rated franchise opportunities in the industry. It’s a great resource to find more information if you’re torn between industries, as there are also specific secondary lists that rank the brand on a deeper level. It’s also a good place to find articles on franchises, CEO’s and executives.&nbsp;<a href="https://www.franchisegator.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise Gator</a>A growing site with a large directory, Franchise Gator has been around since 2002 and offers one of the largest directories of franchise and business opportunities online. It also has hundreds of articles about franchising to help educate you on buying a business. You can sort by industry, investment, or state making it very easy to narrow down your options.&nbsp;<a href="https://www.franchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchising.com</a>Franchising.com offers comprehensive franchise information with a directory that includes more than 2,800 franchise opportunities from 20+ countries. You can filter your search by industry, type, location, investment and maturity.&nbsp;The site also hosts franchise topics from operations to marketing to technology to legal. They also list franchise conferences, magazines and newsletters, giving prospective franchisees an unlimited amount of resources.<a href="https://www.franchiseopportunities.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-franchise-portals-that-work-2712524" target="_blank" rel="nofollow">Franchise Opportunities</a>Founded in 1999, one of the largest franchise opportunity directories, Franchise Opportunities aspires to continue giving potential franchisees simple search tools and resources. They’re part of the Franchise Opportunities Network and Business Broker Network company, giving them even insight into even more data. You can sort opportunities by industry, investment or state as well.

5 Franchise Portals That Work

1851 Franchise

Franchise portals have become popular tools for prospective franchisees, but with so many to choose from, where do you start?


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SweatHouz

Why This P.E. Expert Left Wall Street To Find a New Passion and Purpose with SweatHouz Franchise

why-this-pe-expert-left-wall-street-to-find-a-new-passion-and-purpose-with-sweathouz-franchise

Workout Anytime

Workout Anytime Announces National Partnership With the American Cancer Society

workout-anytime-announces-national-partnership-with-the-american-cancer-society

BooXkeeping

Max Emma Featured on the Cover of The Inc Magazine

Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

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CapitalSpring

Graphic with orange chart and hand pointing at graph

CapitalSpring Closes on Initial $505 Million of $1 Billion Target just Two Months After the Launch of its Seventh Flagship Investment Fund 

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Children's Lighthouse

How Families Are Building Brighter Futures Together With Children’s Lighthouse

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AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

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Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

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houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

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Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

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Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

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Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

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Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

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image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

5 Franchise Portals That Work

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