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5 things I would do differently for my brand

There are literally a million ways you can market your brand, but for every right way there is also a wrong way. The last thing your brand needs is any sort of marketing blunder; emergency rebranding, PR disasters, mixed messaging and, in the case of a franchise, the loss of franchisees, is no fun f.....

By BEN HEINEMANN
SPONSOREDUpdated 12:36 PM • 09/13/12

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