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Franchise Opportunity Deep Dive: An upscale bowling, dining and entertainment franchise combining boutique bowling, interactive games, food and beverage service, and private events.
810 Entertainment offers an alternative to the traditional bowling alley. The South Carolina-based company combines bowling with billiards, arcade games, dining, cocktails and group events in an upscale setting. Its franchise model gives entrepreneurs an opportunity to enter the entertainment and hospitality industry with a concept designed to attract families, young adults and corporate groups.
810 Entertainment was founded by Michael Siniscalchi in 2015 in North Myrtle Beach, South Carolina. Originally known as 810 Bowling, the company was created to bring upscale bowling, dining and social entertainment to markets where these experiences were often limited or expensive.
Siniscalchi developed a concept that paired modern bowling lanes with a full-service restaurant and bar. The goal was to create a destination where guests could spend an entire evening rather than simply play a game of bowling. The company began offering franchises in 2018 and transitioned to the 810 Entertainment name in January 2025 to better represent its expanded offerings.
Mission: Bring families and friends together through social interaction, friendly competition and great food in an upscale but affordable environment.
Vision: Make upscale entertainment accessible in a wider variety of markets through flexible venue formats and franchise expansion.
Most territories remain available, including opportunities for multi-unit development. The company does not publish a complete list of available states or markets. Interested candidates should contact the franchise development team to confirm whether their preferred territory is available.
Initial Costs: The estimated initial investment required to begin operation of an 810 Entertainment franchise ranges from $2,941,500 to $4,967,000. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $50,000 | $50,000 |
| Leasehold Improvements | $1,400,000 | $2,100,000 |
| Real Estate/Rent | $25,000 | $75,000 |
| Utility Deposits | $1,500 | $9,000 |
| Furniture, Fixtures & Equipment | $1,200,000 | $2,000,000 |
| Initial Inventory | $30,000 | $50,000 |
| Insurance | $30,000 | $45,000 |
| Signage | $30,000 | $95,000 |
| Office Equipment & Supplies | $2,000 | $4,000 |
| Pre-Opening Expenses | $40,000 | $60,000 |
| Computer Equipment (Hardware, Software, POS System, etc.) | $1,000 | $4,000 |
| Training | $5,000 | $15,000 |
| Licenses & Permits | $10,000 | $110,000 |
| Legal & Accounting | $2,000 | $5,000 |
| Grand Opening Advertising | $15,000 | $45,000 |
| Additional Funds (3 Months) | $100,000 | $300,000 |
Initial Franchise Fee: According to Item 5 of the 2026 FDD, the initial franchise fee is $50,000, payable in full upon signing the franchise agreement. The fee is nonrefundable.
810 Entertainment offers a 15% discount to honorably discharged U.S. military veterans. The company also offers area development agreements, with an additional fee of $45,000 per additional franchise.
Ongoing Fees: According to the 2026 FDD, 810 Entertainment franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 5% of gross revenue/week |
| National Advertising Contributions | 1% of gross revenue/week |
| Local Advertising | 2% of gross revenue, spent on an ongoing basis as incurred |
| Sales Reservation Fee | $30,000/year (optional for franchisees using the company's event-booking team) |
ROI Potential: According to the 2026 FDD, the five franchised locations operating for the entirety of 2025 reported the following annual total revenue:
Average | Median | High | Low |
$1,558,492 | $1,681,695 | $2,185,228 | $833,104 |
810 Entertainment provides franchisees with guidance on location development, facility design and preparing their centers for opening. The company emphasizes its experience designing entertainment venues that combine bowling, dining and additional activities.
Franchisees also have access to established supplier relationships and equipment purchasing arrangements. The brand's direct manufacturing relationships are designed to reduce development expenses, particularly for bowling equipment and other major facility components.
810 Entertainment offers training in location development and daily center operations. Its training program is designed to help franchisees understand the responsibilities of managing a venue that includes bowling, entertainment, food and beverage service.
Training also addresses operational procedures and maintaining brand standards. The company promotes hands-on instruction from its corporate operations team to prepare franchisees and managers for opening.
The company supports franchisees with operational guidance, marketing resources and vendor relationships. Its marketing approach includes digital advertising, social media and print promotions designed to build awareness and attract customers.
810 Entertainment also emphasizes event marketing and private bookings. Corporate gatherings, birthday celebrations and group outings provide opportunities for franchisees to build relationships with customers and organizations in their communities.
810 Entertainment uses modern bowling technology, including automated scoring systems and interactive features. These systems help create a consistent guest experience across locations.
The company's operational technology also includes point-of-sale systems for food and beverage transactions and bowling operations. Reservation and event management tools help locations coordinate group bookings and customer communications.
810 Entertainment does not specify any franchisee requirements with regard to liquid assets or net worth.
The brand seeks investors capable of developing and operating a large hospitality and entertainment business. Experience in restaurant operations, entertainment, hospitality or multi-unit ownership may be beneficial.
Candidates should be prepared to manage employees, oversee financial performance and maintain the customer experience across several different business activities.
Operating an 810 Entertainment franchise involves managing bowling operations, food and beverage service, entertainment activities and private events. Franchisees must be prepared to oversee staffing, customer service, maintenance and local marketing.
An experienced management team can handle many daily responsibilities, but owners remain responsible for the overall performance of their locations.
The company does not explicitly advertise semi-absentee ownership on its franchise website. Candidates interested in this arrangement should discuss management expectations directly with the franchise development team.
810 Entertainment does not offer direct or indirect financing to franchisees.
The entertainment industry is seeing increased demand for venues that combine activities, dining and social experiences. Foot traffic across 20 major entertainment concepts reached 217 million visits in 2025, approximately 12% above 2019 levels.
The bowling industry is also evolving. Lucky Strike Entertainment reported approximately $1.25 billion in fiscal 2026 revenue, with amusement and other revenue growing faster than bowling revenue.
These trends support 810 Entertainment's approach of offering bowling, dining, arcade games and private events in one location. Multiple activities give franchisees opportunities to attract different customers and generate revenue beyond traditional lane rentals.
810 Entertainment competes with traditional bowling centers, upscale bowling lounges and larger entertainment venues. Its franchise model offers investors an opportunity to participate in a segment where several major competitors operate primarily through corporate-owned locations.
Primary competitors include Gigglewaters, Lucky Strike, Bowlero and Dave & Buster’s. 810 Entertainment differentiates itself through its combination of boutique bowling, multiple entertainment activities, full-service dining and franchise ownership opportunities.
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