Franchise Deep Dive: Gigglewaters Franchise Costs, Fees, Profit and Data

LAST UPDATED: June 2024

FRANCHISE WEBSITE: https://ownagigglewaters.com/ 

NUMBER OF LOCATIONS: 2

REPORTED COST TO GET IN: $113,000 - $381,000 (food truck); $718,000 - $1.29 million (brick-and-mortar)

REPORTED ROI (Item 19): N/A

Gigglewaters is an entertainment franchise that combines elements of a full-service restaurant and bar with a small movie theater that screens classic films. It offers a place where people can enjoy quality food, handcrafted cocktails and classic films, all in one place. 

How Many Gigglewaters Locations Are There?

The concept for Gigglewaters originated in 2018 in Safety Harbor, Florida, by Richard Wilson and Rachel Fine Wilson. The founders had a vision to craft an experience centered around high-quality ingredients, exceptional customer service, and attention to detail. Since its inception, Gigglewaters has opened a second location and has plans to expand more through franchising. At the moment, Gigglewaters is focusing its expansion plans on West Central Florida.

What Is the Gigglewaters Business Model?

The idea behind Gigglewaters is to create an experience that fosters community engagement and memorable moments for its guests. Whether it's a casual night out or a special occasion, Gigglewaters aims to provide an atmosphere of joy and entertainment.

The franchise model includes two options: brick-and-mortar establishments — with a restaurant, bar and small movie theater — and Mobile Kitchen food trucks.

Franchisees undergo an extensive hands-on training program to operate their own Gigglewaters venue. The training includes working in a corporate store, meeting with key leadership staff at the corporate office in Safety Harbor and training on-site at their own location when they open. Franchisees learn everything they need to successfully operate their store, including team management, payroll, inventory management, cost tracking, scheduling, recruiting, metrics, and marketing through community partnerships. 

The ideal neighborhood for a Gigglewaters franchise is a walkable, lively community. The brand appeals to all ages. “We’ve got first dates, young families and retirees all enjoying the classic movies, delicious food, and award-winning cocktails,” says the website. “There’s something for everyone in every community.” 

How Much Can Gigglewaters Owners Make?

Earnings for Gigglewaters owners are not publicly available.

How Much Does It Cost to Open a Gigglewaters Franchise?

The costs to open a Giggleateres franchise vary based on the business model: 

• Brick-and-Mortar: The initial investment ranges from $718,000 to $1.29 million, including a franchise fee of $59,500. Prospective franchisees are expected to have a required net worth of $1 million and liquid capital of $350,000.
• Food Trucks: The initial investment for a Food Truck franchise ranges from $113,000 to $381,000, including a franchise fee of $37,850. Prospective franchisees are required to have a net worth of $450,000 and liquid capital of $100,000.

What Is the Franchise Fee for Gigglewaters?

The franchise fee is $59,500 for a brick-and-mortar location and $37,850 for a food truck.  

Who Are the Leaders of Gigglewaters?

• Frank Fine - President
• Rachel Wilson - CEO 
• Richard Wilson - Chief Creative Officer

What Helpful Articles Can I Read to Learn More?

• Start a Gigglewaters Franchise in 2024
• Gigglewaters opens as a modern speakeasy in Safety Harbor
• Bar review: Gigglewaters is a modern speakeasy in Safety Harbor

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