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Facebook is losing some of its younger audience to another platform. According to a <a href="http://adage.com/article/digital/facebook-sees-gen-z-audience-slipping-snapchat/312330/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ad-age-facebook-sees-its-gen-z-audience-slipping-away-to-snapchat-2705535" target="_blank" rel="nofollow">new report from eMarketer and a&nbsp;recent article in Ad Age</a>, Facebook is expected to lose users for the first time this year by 5.6 percent in the 18-to-24-year old group. While Facebook owns Instagram&ndash;a more youthful platform&ndash;it isn&rsquo;t adding users in the 12-to 24-year-old range as quickly as Snapchat is, and not nearly as many either.

&quot;It&#39;s not surprising based on the data I&#39;ve seen,&quot; said&nbsp;Brian Wieser, an analyst at Pivotal Research. &quot;Facebook has a user and usage problem, certainly, but like TV it&#39;s a &#39;least-bad alternative&#39; for many marketers.&quot;

Facebook also reports that the number of daily users in North America has decreased and they are spending 50 million fewer minutes a day on the platform. Despite this, Facebook is growing with an older audience&ndash;the over 65 age group is its fastest-growing group. Brands looking to target a younger or older audience should keep this data in mind for planning social media strategies in 2018 and beyond.

<a href="http://adage.com/article/digital/facebook-sees-gen-z-audience-slipping-snapchat/312330/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ad-age-facebook-sees-its-gen-z-audience-slipping-away-to-snapchat-2705535" target="_blank" rel="nofollow">Click here to read the full article</a>.

facebook losing younger users to snapchat

Ad Age: Facebook Sees Its Gen Z Audience Slipping Away to Snapchat

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Facebook sees its younger audience leaving the platform while its oldest group grows.


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