1851

For the past year, YouTube has been facing backlash from brands who are concerned about their ads appearing alongside content that doesn&rsquo;t align with their values. That&rsquo;s why now, according to <a href="http://www.adweek.com/digital/youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes-2705282" target="_blank" rel="nofollow" target="_blank">Adweek, the video platform is creating new policies for how creators are able to make money off of their videos</a>. In a blog post quoted by Adweek, YouTube VP of Display, Video and Analytics writes, &ldquo;While we took several steps last year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values.&rdquo;

YouTube is taking three steps to ensure that brands are satisfied with their ad placements. The first is eliminating programmatic premium ads&mdash;YouTube is now manually screening individual video for Google Preferred channels. The platform is also requiring YouTube channels to exceed 1,000 subscribers and 4,000 hours of watch time in one year to run ads. Lastly, YouTube is introducing a three-tiered system for media buys that&rsquo;s designed to increase transparency for brands so that they know where their ads will appear.

<a href="http://www.adweek.com/digital/youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes-2705282" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

Adweek: YouTube Is Finally Addressing Brand Safety Fears with These 3 Changes

1851 Franchise

The video platform is taking steps to increase transparency when it comes to ads.

adweek-youtube-is-finally-addressing-brand-safety-fears-with-these-3-changes

The Cleaning Authority

Franchise Journal Magazine: The Cleaning Authority Sets the Standard in Residential Cleaning

cleaning-authority-franchise-journal-feature

TruBlue Home Service Ally

Build a Business That Supports Your Lifestyle Goals With TruBlue Home Service Ally Franchise

 trublue-home-service-ally-lifestyle-franchise-success

Layne's Chicken Fingers

Photo of Layne's Chicken Fingers restaurant with "Now Open" inflatable on roof

Layne’s Chicken Fingers Opening Blueprint Drives Success From Day One

franchise-opening-playbook

Right at Home

Veterans, Army, Navy, Right at Home franchisees, Veterans Day

Veterans Excel as Right at Home Franchisees: Here's Why

veterans-in-franchising-right-at-home-success

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

kent-lewis-franchise-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saved Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Adweek: YouTube Is Finally Addressing Brand Safety Fears with These 3 Changes

MORE STORIES LIKE THIS