Pet Wants

While many pet retailers focus heavily on dogs,&nbsp;<a href="https://petwantsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-cat-nutrition-sales-2732317" target="_blank" rel="nofollow">Pet Wants</a>, the boutique pet food and supplies franchise, is helping franchisees find a powerful growth opportunity by leaning into cat nutrition expertise. For franchisee&nbsp;<a href="https://1851franchise.com/married-couple-find-perfect-collaboration-with-pet-wants-franchise-in-miamisburg-ohio-2726576">Jody Grant of Miamisburg, Ohio</a>, for example, that approach has created a thriving, often-overlooked segment of her business.“We have a very large cat owner customer base, and we have ever since we started the business,” Grant said. “There is a whole different cat community out there. Their animals are just as near and dear as the dog owners.”<h2>Building Sales Through Foundational Nutrition Education</h2>At the core of&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants’</a> cat offering is&nbsp;<a href="https://1851franchise.com/petwants/pet-wants-as-a-lifestyle-brand-building-a-franchise-around-pet-health-wellness-2730102">a simple but highly intentional nutritional philosophy</a> (the same applies to dogs): provide complete, high-quality formulas tailored to each life stage, while eliminating unnecessary fillers.“We try to duplicate the methodology that we use for dogs,” Grant said. “We have formulas for kittens through cats. They have everything cats need and keep out the things that cats don’t need.”That clarity makes it easier for franchisees to guide customers toward the right products and gives pet parents confidence in their purchasing decisions. Grant explains that the brand’s three core dry kibble formulas serve as the foundation of most feeding routines, with options that address different needs.“Besides the dry food, we also offer a grain-free option, for example. We call it our ‘couch potato cat’ formula,” she said. “The lean cat food helps in that regard and is as satisfying as the regular.”<h2>Expanding the Basket: Wet Food, Protein and Hydration</h2>Education doesn’t stop at kibble. In fact, one of the biggest opportunities for franchisees is helping customers understand the importance of moisture and protein in a cat’s diet, which often leads to additional product purchases.“Cats need moisture and don’t seek out water on their own,” Grant said. “Flowing water is very important. They are attracted to the sounds.” That conversation opens the door to complementary products like water fountains and feeding accessories, while reinforcing&nbsp;<a href="https://1851franchise.com/petwants/the-power-of-personalization-how-custom-nutrition-plans-drive-business-success-at-pet-wants-2730218">Pet Wants’ position as a pet nutrition provider</a>.Grant also emphasizes protein as a key differentiator, especially for aging cats. “I have an older cat that is 15, and he was bottle-raised. He eats way more wet food than dry food because of the protein content,” she said. “He needs additional protein. This is very important to most cats.”These types of personalized insights not only help customers make better decisions but also deepen relationships and increase overall transaction value.<h2>Meeting Cats Where They Are: Variety and Personalization</h2>Cats are famously selective eaters, and Pet Wants franchisees use that challenge as an opportunity to showcase the breadth of their product line. “Cats are known for being finicky,” Grant said. “We sell a wide variety of cat treats. I sell a sushi line with flaked tuna for cats! You can put it over their meals. We also sell whole minnows or herring.”For cats that prefer other flavors, Pet Wants offers a diverse range of proteins, including chicken, turkey, lamb, rabbit and&nbsp;<a href="https://www.petwantschesterfield.com/product/586961/28169648-Koha_Limited_Ingredient_Kangaroo_Entr_e_for_Cats?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-cat-nutrition-sales-2732317" target="_blank" rel="nofollow">even kangaroo</a>. This level of customization allows franchisees to solve problems in real time, whether it’s a picky eater or a pet with dietary sensitivities, and keeps customers coming back for tailored solutions.<a href="https://petwantsfranchise.com/in-the-news/2023/07/28/how-pet-wants-is-changing-the-pet-food-industry-with-nutrition?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-cat-nutrition-sales-2732317" target="_blank" rel="nofollow">Pet Wants’ product mix extends well beyond nutrition</a>, giving franchisees additional ways to engage customers and increase revenue per visit. “We even offer our own dry kibble treat. We have chew sticks and CBD products as well,” Grant said. “I also carry a homeopathic line of remedies.”These products are often introduced through consultative conversations, where franchisees recommend solutions based on specific behaviors or concerns.“A lot of the time, customers are looking for solutions just like dog owners,” Grant said. “Maybe a cat won’t come out from underneath the furniture, for example. If you give them feline oil, they’ll start to come out. That kind of advice is really valuable.”Ultimately, Grant says that expertise-led selling is about building a loyal customer base that fuels long-term growth. “Our cat-inclusive approach definitely helped drive sales for the business,” she said. “It just builds a larger community of pet owners and pet lovers.”Ready to build a business rooted in purpose, passion and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a> to learn more about franchising with Pet Wants.

How Pet Wants Franchisees Drive Sales with Cat Nutrition Expertise

1851 Franchise

By understanding the unique dietary needs, behaviors and preferences of cats, Pet Wants owners can differentiate themselves in a crowded pet retail space.

This brand page has been paid for by PET WANTS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Cat Nutrition Expertise Helps Drive Sales for Pet Wants Franchisees

franchise-cat-nutrition-sales

FRANCHISE INFORMATION

Own a Pet Wants

Why Invest in Pet Wants

Franchisee Highlight

Why You, Why Now

Learn

Visit Website

PET WANTS

Facebook

LinkedIn

Instagram

Twitter

YouTube

SOCIAL MEDIA

3 Keys to Franchise Success with Pet Wants: Passion, Support, and Hard Work

Pet Wants ATL North Celebrates Piedmont Grand Opening, Completing Final Store Conversion Following Whole Dog Market Acquisition

How This Health Care Professional Turned a Personal Pet Problem Into a Growing Business With Pet Wants

PET WANTS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT PET WANTS

CONTACT PET WANTS

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

Country

Do you have over $50k to invest in your business?

Own a Pet Wants Franchise

For many entrepreneurs, the decision to buy a franchise starts with a relatively immediate goal: leave corporate America, gain more control over their time or create a new source of income. But the potential impact of business ownership can extend far beyond the owner’s own career.At&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising Systems</a>, the bigger picture is about helping entrepreneurs build businesses with lasting value.&nbsp;“Generational wealth is not necessarily about building a massive company overnight,” said&nbsp;<a href="https://www.linkedin.com/in/petereberly">Peter Eberly</a>, vice president of brand development at&nbsp;<a href="https://1851franchise.com/strategicfranchising">Strategic Franchising Systems</a>. “It is about owning an asset, building its value over time and making decisions today that can create more options for your family tomorrow. Franchising can give entrepreneurs a framework to do that.”<h2>Turning Income Into Business Equity</h2>An important distinction exists between earning a paycheck and owning a business. This distinction matters when thinking about franchise ownership as a long-term wealth-building strategy. Instead of simply creating a job for themselves, franchisees can focus on developing teams, customer relationships, recurring revenue streams and documented operations that allow the business to function beyond the individual owner.“You don’t need to be an expert; you just need to be able to follow a proven playbook or roadmap,” Eberly said. “The person with the right mindset and focus can follow that playbook and learn from the same lessons. They can take the ball and run with that.”Over time, the objective can shift from working in the business to building an organization that has value independent of the founder.<h2>Scaling Can Multiply the Opportunity</h2>Generational wealth is rarely created through one decision. It typically results from compounding growth over time. The same principle applies to franchising. Once an owner has successfully established one territory or location, the systems and experience they have developed can create a foundation for expansion. Depending on the franchise model, that might mean adding territories, locations, employees or complementary revenue streams.“You are rarely a lone ranger,” Eberly said. “You have an opportunity to scale and grow, and you are given the tools to help with hiring, managing teams and scaling the business.”That scalability can be especially significant for owners thinking decades, not years, ahead. A single franchise might provide income and independence. A larger operation with an experienced management team can potentially become a much more substantial family asset.<a href="https://1851franchise.com/strategicfranchising/the-rise-of-service-based-franchises-why-theyre-booming-2731563">Strategic Franchising’s focus on service-based concepts</a> can also make that path more accessible. As Eberly noted, entrepreneurs do not necessarily need the multimillion-dollar investments associated with some restaurant or retail franchises to get started.“Franchising can really be an accessible vehicle for someone to start their own business and pursue their entrepreneurial dreams,” he said.<h2>How Entrepreneurship Can Become a Family Project</h2>For&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a> franchisees&nbsp;<a href="https://www.linkedin.com/in/kariann-harker-a3275779/">Kariann Harker</a> and&nbsp;<a href="https://www.linkedin.com/in/jerrod-bohannon-10738996/">Jerrod Bohannon</a>, entrepreneurship was a family decision from the beginning. The husband-and-wife team launched&nbsp;<a href="https://www.petwantscoloradospringsbriargate.com/">Pet Wants Colorado Springs-Briargate</a> in June 2025 after searching for healthier food for their pit bull, Ruby, led them to the brand.&nbsp;“Having that as the family dynamic has been hugely helpful,” Bohannon said. “If either one of us were to do this on our own, we’d have to put all our eggs into that basket. Working together makes it achievable.”It also allows them to combine complementary strengths. “We both have very different strengths that we bring to the business,” Harker said. “It’s daunting enough starting a business, so doing it with your spouse is great. You always have someone to lean on.”Their experience illustrates an important element of building generational wealth: family businesses can create more than financial value. They can give family members an opportunity to build something together, develop entrepreneurial skills and establish an asset with the potential to grow over time.“I love this business and I love that we’re benefiting not only our family but helping other families live a better life,” Harker said.<h2>Franchisees Are Building With the Next Generation in Mind</h2>For some franchisees, succession is part of the vision from the beginning. After more than two decades building a window and door replacement company,&nbsp;<a href="https://www.linkedin.com/in/jeff-kinkade-039a6118a/">Jeff Kinkade</a> eventually retired. He chose&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> for his next venture, where he could take a more strategic role while building alongside his son, Will.“Having my son Will involved is really exciting,” Kinkade said. “His older brother was part of our previous business, and now I get to work with Will. It’s a family story, and we’re interested in helping other families.”Longtime&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue</a> franchisees Kay and&nbsp;<a href="https://www.linkedin.com/in/tim-diemont-7296b67/">Tim Diemont</a> have approached their business with a similar perspective. The couple left corporate careers to build a company together in Yorktown, Virginia, where they had raised their two sons.More than a decade later, they are already thinking about what the business could mean after their own careers. “Hopefully, we have built a business that either one of our sons would be proud to carry on in the future,” Kay said.<h2>Build the Business With an Exit in Mind</h2>A business only becomes a meaningful long-term asset if someone else can eventually operate it. That is why succession and exit planning matter even for franchisees who have no intention of leaving anytime soon. Building documented processes, developing managers, maintaining strong financial records and reducing dependence on the owner can make a company both easier to inherit and more attractive to an outside buyer.Strategic has established processes to help owners sell their businesses, whether they find a buyer themselves, work with a business broker or seek assistance from the franchisor.“It all starts with having a process in place for owners to sell their business, educate the new owner, allow them to work with that owner, and give the existing owner the dignity to go on to wherever they want to go,” Stapleton said.That resale infrastructure highlights one of the biggest differences between simply creating income and building wealth. The goal isn't just to generate revenue while the owner is working. It is to create something another person may ultimately want to own.<h2>Generational Wealth Requires a Long-Term Mindset</h2>There is no franchise model that guarantees wealth, and building a valuable business still requires capital, discipline, leadership and years of execution. But franchising can give entrepreneurs something difficult to replicate when starting completely independently: a proven framework for building, scaling and eventually transferring a business.“When people evaluate a franchise, naturally they want to know, ‘Can this business support the life I want today?’” Eberly said. “But another powerful question is, ‘What could this business become in 10, 15 or 20 years?’ If you build it correctly, the answer can extend well beyond your own career.”Ultimately, that is where franchise ownership can become much more than self-employment. A paycheck supports the present. A well-built, scalable and transferable business has the potential to create choices for the future and opportunities for the generations that come next.To learn more about Strategic Franchising Systems and its portfolio of franchise opportunities, visit&nbsp;<a href="https://1851franchise.com/strategicfranchising">https://1851franchise.com/strategicfranchising</a>.

How Franchisees Can Build Generational Wealth with Strategic Franchising

With scalable business models, transferable equity and opportunities to involve the next generation, franchise ownership can become more than a career. It can become a long-term family asset.

franchise-generational-wealth-building

How Pet Wants Franchisees Rapidly Grow Their Businesses from Mobile to Brick-and-Mortar Locations

how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations

Pet Wants Names Jessica Riedy New Vice President of Operations

pet-wants-names-jessica-riedy-new-vice-president-of-operations

Starting a business is exciting, but it also comes with a steep learning curve. For first-time entrepreneurs, the first year is often filled with new responsibilities, unexpected challenges and rewarding milestones. At&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a>, franchisees aren't expected to navigate that journey alone. With a flexible business model, comprehensive training and a collaborative franchise community, new owners are equipped with the tools they need to build momentum from day one.For Colorado Springs franchisee&nbsp;<a href="https://1851franchise.com/petwants/how-pet-wants-can-be-the-ideal-family-business-opportunity-2730784">Kariann Harker</a>, who launched her&nbsp;<a href="https://1851franchise.com/petwants">Pet Wants</a> business with her husband,&nbsp;<a href="https://www.linkedin.com/in/jerrod-bohannon-10738996/">Jerrod Bohannon</a>, in 2025, the first year has been everything they hoped for and more.&nbsp;"Prior to Pet Wants, I was working in the health care field, mostly doing front desk and clerical work, but it wasn't really what I wanted as a career," Harker said. "My husband and I decided we wanted to do something together. We looked into franchising because of the support it offers, and we started with our passion for animals. We really started there and haven't looked back."<h2>Finding the Right Franchise Fit</h2>After exploring other concepts, Harker and Bohannon found that&nbsp;<a href="https://1851franchise.com/petwants/why-invest-pet-food-franchise-2731087">Pet Wants immediately stood out because of its mission and business model</a>."The idea of owning a business was always in the back of my mind, especially something pet-centric because I love my dogs," Harker said. "We were looking at another franchise, but it didn't work out. Then we found Pet Wants, and it really checked all the boxes."The couple's personal experience caring for their pit bull Ruby, who struggled with severe food sensitivities, made Pet Wants' focus on nutrition especially meaningful."The message about pet health and wellness is something we are always striving for," Harker said. "We have dogs with severe allergies, so finding something they could even eat was a struggle. I wish we'd had something like Pet Wants back then."<h2>Building Customers Before Opening a Store</h2>Like many first-time franchise owners, Harker quickly realized business ownership would require developing an entirely new skill set. Rather than feeling intimidated, she embraced the learning process. "Every day is something new as we stay on top of what we need to get done," she said. "It's a whole new setup that I wasn't used to, but we're learning and we're making headway."One of the biggest surprises during Harker's first year has been how quickly they were able to establish themselves through&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-pet-wants-franchise-costs-fees-profit-and-data-2722308">Pet Wants' mobile-first model</a>.Rather than waiting months for construction on a retail location, the couple immediately began selling at farmers markets, community festivals and pet-focused events while simultaneously searching for a storefront."We don't have a brick-and-mortar yet, but we're negotiating a lease as we speak," Harker said. "Starting mobile allows us to really build our clientele and not just sit and wait around while the storefront is being found."The approach has allowed them to build relationships throughout Colorado Springs while generating revenue and creating brand awareness before opening a permanent location. Today, Harker runs the business full time while Bohannon continues working in his previous career while they grow the business together. That gradual transition is one advantage of the Pet Wants model. Franchisees can build revenue while maintaining flexibility, allowing families to scale at a pace that makes sense for them."We had a really successful first month, and now we're setting goals for the future," Harker said in an earlier interview. "Right now, we're focused on getting out there as much as possible. We've got 20 events lined up this month."<h2>Leaning on the Franchise Community</h2>Perhaps the biggest takeaway from Harker's first year has been realizing just&nbsp;<a href="https://1851franchise.com/petwants/smart-business-low-overhead-how-pet-wants-helps-franchisees-build-efficient-and-profitable-operations-2729624">how valuable the Pet Wants support system truly is</a>. From the corporate team to fellow franchisees, she says there's always someone willing to answer questions, share ideas or provide encouragement."Their support is astounding, which is a huge asset when you're starting a business," Harker said. "They don't just wait and talk to my husband if they need something. They support me and treat me as an equal."Just as important has been the collaboration among franchise owners. "I can't say enough about the support we've gotten from the Pet Wants team and the other franchisees as well," she said. "That's something I love because we're always talking with other franchisees. We aren't in competition."<h2>Becoming Part of the Local Community</h2>While Pet Wants provides national support, Harker says success also comes from becoming deeply involved in the local community. One of the smartest decisions she made during her first year was joining the Women's Chamber of Commerce in Colorado Springs."My biggest advice is to make sure you take note of any questions so you don't forget," she said. "Also find a good support and networking group. We've found a lot of businesses to work with, and knowing they all support women-owned businesses is amazing. It's been wonderful being able to go to those networking events.”Combined with&nbsp;<a href="https://1851franchise.com/petwants/is-a-storefront-required-how-pet-wants-gives-owners-flexibility-and-a-smarter-route-to-revenue-2731546">Pet Wants' emphasis on local events and community engagement</a>, networking has helped the business establish trust while expanding its customer base.Looking back on her first year, Harker says preparation and curiosity make all the difference. Most importantly, she encourages aspiring entrepreneurs to trust themselves."Believe in yourself," Harker said. "It's definitely worth it."Ready to build a business rooted in purpose, passion and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants">https://1851franchise.com/petwants</a> to learn more about franchising with Pet Wants.

The first year as a Pet Wants franchisee is a rewarding journey where robust support, a flexible business model, and a collaborative community empower new owners to build momentum from day one.

Here is What to Expect in Your First Year as a Pet Wants Franchisee

here-is-what-to-expect-in-your-first-year-as-a-pet-wants-franchisee

Every day, veterinary professionals see firsthand how diet affects everything from obesity and allergies to digestive health and longevity. While treating illness is an essential part of the profession, many veterinarians wish they had more opportunities to help pet owners prevent health issues before they start.That desire to focus on proactive wellness is exactly what drew&nbsp;<a href="https://www.linkedin.com/in/nate-wichmann-8a2a00b1/">Nate Wichmann</a>, owner of&nbsp;<a href="https://petwantslex.com/">Pet Wants Lexington</a> in Kentucky, to the&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a> franchise opportunity.A practicing small animal and exotic veterinarian, Wichmann saw&nbsp;<a href="https://1851franchise.com/petwants">Pet Wants</a> as a natural extension of the work he already loved doing.&nbsp;"When I thought about Pet Wants, I realized this would give me an opportunity to address animal health not just from a reactive approach, but also proactively by educating clients on how they can best support their pets," Wichmann said. "There are a lot of things you can do to help pets, but beyond medicine, being able to provide nutrition was the biggest impact I felt I could have outside of the clinic. That is really what spoke to me about this opportunity."<h2>From Veterinary Medicine to Entrepreneurship</h2>Long before becoming both a veterinarian and a business owner, Wichmann knew he wanted a career centered around animals."I was the kid who went to zoo camp every summer," he said. “I thought I'd become a marine biologist, but I didn't want to spend my life in a laboratory. I wanted to work directly with animals, and veterinary medicine led me right there.”While attending veterinary school, Wichmann also developed an interest in business, serving in the Veterinary Business Management Association at both the local and regional levels. That curiosity about entrepreneurship stayed with him throughout his career.Ironically, the opportunity arrived while he was on his honeymoon. "Pet Wants came across my Instagram feed while we were on the beach in Mexico," Wichmann said. "A previous owner had posted that they were looking to sell their business. I reached out right away and started learning more about the brand."<h2>Why Nutrition Matters More Than Most Pet Owners Realize</h2>As a practicing veterinarian, Wichmann says nutrition remains one of the most overlooked components of animal health. "Nutrition might be the most underappreciated aspect of animal health," he said. "The two things I see most often in my veterinary practice that are directly nutrition-related are obesity and food allergies or sensitivities. We have that conversation with probably 70% to 80% of pet owners.”Rather than simply recommending a different food at an annual veterinary appointment, Pet Wants lets Wichmann spend more time educating families about fresh, high-quality nutrition and helping them develop long-term feeding plans.That mission aligns closely with&nbsp;<a href="https://1851franchise.com/petwants/pet-wants-as-a-lifestyle-brand-building-a-franchise-around-pet-health-wellness-2730102">Pet Wants' philosophy</a> of manufacturing proprietary pet food formulas in small batches every six to eight weeks using premium ingredients and slow-cooking methods designed to preserve nutritional value. In addition, the company ships food quickly to franchise owners, ensuring customers receive fresher products than traditional mass-produced pet food.As a pet nutrition boutique, Pet Wants also gives franchise owners a way to work directly with customers on their pets’ dietary needs,&nbsp;<a href="https://1851franchise.com/petwants/the-power-of-personalization-how-custom-nutrition-plans-drive-business-success-at-pet-wants-2730218">from personalized nutrition guidance to supplements and specialty products</a>.For Wichmann, it represents another way to practice preventive medicine. "I really view this opportunity as an extension of my veterinary practice and an opportunity to address bigger questions about nutrition."<h2>Building Trust Beyond the Clinic</h2>Although Wichmann continues practicing veterinary medicine full-time, Pet Wants has allowed him to engage with pet parents in an entirely different setting."One full-time job wasn't enough, so now I have two," he said. “The rest of my time is going to farmers' markets, dog sports and community events. I get to connect with people who are already really passionate about their pets and still call it work. As a veterinarian, I usually meet pets when they're sick, or if they're healthy, maybe only a few times a year. Pet Wants gives me an opportunity to meet more pet parents and build another level of trust. It supports both my practice and my business.”Just six months after joining the Pet Wants system, Wichmann says the relationships have become his favorite part of ownership. "The most rewarding part is getting to know pet parents and their pets," he said. "This gives me an opportunity to really get to know the pet community with less pressure for everyone involved. I can meet pets where they're happiest."<h2>A Franchise Model That Supports First-Time Business Owners</h2>Despite his medical expertise, Wichmann had never worked in retail before becoming a franchise owner. Like many first-time entrepreneurs, that uncertainty created some hesitation."There is always going to be some fear unless you're already a seasoned business owner," he said. "But the excitement outweighed that. Knowing Pet Wants had that whole support team there made it much easier. You are in business for yourself, but not by yourself. I learned a lot during the weeklong training program, not just about how to approach certain parts of the business, but also about the parts of the business you didn't even know existed. That support really helped propel me through those early stages."<h2>Why Veterinary Professionals Are a Natural Fit</h2>Wichmann believes veterinary professionals bring a unique perspective to the&nbsp;<a href="https://1851franchise.com/strategicfranchising/franchise-deep-dive-pet-wants-franchise-costs-fees-profit-and-data-2722308">Pet Wants franchise model</a> because they already understand the role nutrition plays in lifelong animal wellness.Wichmann is not the only veterinary professional who has found a fit with Pet Wants. Veterinary technicians have also become franchisees, using the business to support pets' health and well-being outside the clinic."You hear a lot in veterinary medicine about the desire to own your own practice," he said. “But that's becoming a much bigger ask as the cost of entry continues to skyrocket. I really view Pet Wants as another way to make a meaningful impact while building something of my own.”Ready to build a business rooted in purpose, passion and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants">https://1851franchise.com/petwants</a> to learn more about franchising with Pet Wants.

Why Vets Are Choosing Pet Wants Franchise Ownership

Veterinary professionals are turning their passion for animal health into business ownership by helping pet parents take a proactive approach to nutrition through the Pet Wants franchise opportunity.

why-vets-are-choosing-pet-wants-franchise

The pet food aisle has never been more crowded. Cat owners today are faced with countless choices, from grain-free diets and premium proteins to freeze-dried treats, supplements and specialty formulas. But while product options continue to expand, many pet parents still struggle to understand what their cats actually need nutritionally.That educational gap is exactly where&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a> has built its reputation.Rather than simply selling pet food, the boutique pet nutrition franchise trains its franchise owners to become trusted nutrition consultants who can guide customers through the unique dietary needs of cats. By combining science-backed education with proprietary, small-batch products,&nbsp;<a href="https://1851franchise.com/petwants">Pet Wants</a> franchisees can differentiate themselves in an increasingly competitive marketplace."The important part here at Pet Wants is that everything starts with nutrition," said&nbsp;<a href="https://www.linkedin.com/in/jeff-rachu-6a133262/">Jeff Rachu</a>, director of nutrition programs. "You have to understand the cat's nutritional needs. We spend a lot of time with Pet Wants owners learning what makes cats different than dogs. We want our owners to understand what is best for them."<h2>Understanding Cats Starts With Understanding Their Biology</h2>One of the biggest misconceptions Pet Wants helps franchisees address is that cats simply eat smaller portions of dog food. In reality, cats have entirely different nutritional requirements. "They are carnivores at the end of the day," Rachu said. "That is how they are built biologically."That biological foundation shapes everything from protein requirements to vitamin supplementation and hydration needs. As part of its nutrition training, Pet Wants teaches franchisees why feline diets require specific nutrients and how different formulas support various stages of life and health concerns."There are obesity issues, urinary issues and different nutritional needs," Rachu said. "We teach our owners what the best formulas are for dry food, wet food and freeze-dried food so they can have meaningful conversations with pet parents."<h2>Education Builds Trust</h2>For Pet Wants franchisees,&nbsp;<a href="https://1851franchise.com/petwants/the-power-of-personalization-how-custom-nutrition-plans-drive-business-success-at-pet-wants-2730218">nutritional knowledge becomes much more than product training</a>. It becomes a competitive advantage."Just understanding how cats are built really builds credibility for all of our Pet Wants franchisees," Rachu said. "They understand what cats need and what they might not do so well with. A majority of pet parents have no idea that cats don't drink enough water, which can lead to other health issues. One thing we educate all pet parents and owners on is how wet and canned food can help with that. Those foods are around 80% water and help introduce more water into their everyday diet."Rather than relying on sales tactics, Pet Wants emphasizes education first. "Being able to have a conversation with a pet parent is what builds credibility," Rachu said. "There are things that have to be put into cat food that don't have to be put into dog food. Taurine, for example, is an essential amino acid that helps with eyesight and heart function in cats, but they can't produce it naturally, so it must be added into their diet. That is one of the things we teach. It's important information like that that we share with pet parents."Many of the nutritional conversations Pet Wants franchisees have also address everyday issues that cat owners experience but may not realize are nutrition-related.Hairballs, for example, often start with skin and coat health. "Cats get hairballs because they shed a lot and they love to groom themselves," Rachu said. "If you're brushing your cats and recommending foods with the right omega-6 fatty acids that support healthy skin and coat, they'll have less shedding. It's little things like that."<h2>A Complete Cat Nutrition Platform</h2>While education is central to the Pet Wants experience, the company's product portfolio gives franchisees numerous ways to meet different customer needs.&nbsp;<a href="https://1851franchise.com/petwants/investing-in-pet-wants-franchise-opportunity-2731087">Pet Wants offers multiple proprietary dry food formulas</a>."Our dry formulas include a grain-inclusive recipe that is 100% complete and balanced and formulated specifically for cats," Rachu said. "We also have an all-life-stages grain-free formula, which eliminates the grains and adds more meat. Some people want to feed products with grain, and some don't."Beyond kibble, the brand continues expanding its cat-specific offerings. "We also have many different products, like natural chews and freeze-dried products that are formulated for cats," Rachu said. "We have freeze-dried wild-caught salmon, which cats absolutely love. We have crunchy treats, whitefish treats and great dry formulas."The product lineup also includes supplements for specific wellness concerns. "Cats sometimes need a little extra supplementation, so we also offer supplements," he said. "We also have CBD for cats because a lot of them have anxiety issues."The breadth of the product assortment allows franchisees to build customized recommendations rather than offering one-size-fits-all solutions.<h2>Freshness Is Part of the Difference</h2>While many premium brands emphasize ingredients alone, Pet Wants believes how food is manufactured and delivered is just as important."And we never want to talk bad about competitors' food," Rachu said. "We just talk about what makes Pet Wants special. Our foods are made at low temperatures and in small batches. They make our food every six weeks, about eight times a year. It's stored in climate-controlled storage units and shipped directly to our owners instead of sitting in warehouses."That shorter supply chain helps preserve freshness while giving franchisees confidence in the products they recommend. "It's about knowing where our food has been and getting it into the bowl sooner rather than later," Rachu said.Pet Wants' proprietary formulas are also developed with nutritionists, veterinarians and formulation experts and are produced using carefully selected ingredients without unnecessary fillers, reinforcing the company's health-first philosophy.<h2>Helping Cats Live Better Lives</h2>All of these practical conversations and products&nbsp;<a href="https://1851franchise.com/petwants/pet-wants-redefining-customer-experience-2730531">help franchisees deliver personalized recommendations while strengthening customer relationships over time</a>."There are more cat owners than there are dog owners in the U.S.," Rachu said. "But pet parents often feed their dogs higher-quality foods. That is really what we want to educate our pet parents on."By combining species-specific nutrition education, proprietary small-batch formulas and consultative customer service, Pet Wants continues to carve out a unique position in the competitive pet nutrition industry. For franchise owners, that expertise becomes more than product knowledge. It becomes a powerful way to build trust, create loyal customers and establish themselves as the go-to health and wellness destination for pet parents in their communities.Ready to build a business rooted in purpose, passion and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a> to learn more about franchising with Pet Wants.

How Pet Wants Stands Out in the Competitive Cat Nutrition Market

From species-appropriate nutrition and franchisee education to fresh, small-batch formulas, Pet Wants is helping pet parents make better decisions for their feline family members.

How Cat Nutrition Expertise Helps Drive Sales for Pet Wants Franchisees

MORE STORIES LIKE THIS