1851

The coronavirus continues to have dire effects on businesses across the country, and the franchise industry is no exception. Franchisors across segments are strategizing new ways to support their franchisees, keep customers satisfied, help local communities and come out stronger on the other side of this crisis.To that end, 1851 Franchise publisher Nick Powills and Charles Internicola, founder and partner of the <a href="https://www.franchiselawsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-conversation-with-joshua-jacobs-ceo-of-tga-premier-sports-2713046" target="_blank" rel="nofollow">Internicola Law Firm</a>, are covering the coronavirus and its impact on businesses through our <a href="https://mbf6e734.clickfunnels.com/webinar-registration1584137477175?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-conversation-with-joshua-jacobs-ceo-of-tga-premier-sports-2713046" target="_blank" rel="nofollow">A Conversation With webinar series.</a>In today’s afternoon webinar, Powills and Internicola spoke with <a href="http://playtga.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-conversation-with-joshua-jacobs-ceo-of-tga-premier-sports-2713046" target="_blank" rel="nofollow">TGA Premier Sports</a> CEO and founder Joshua Jacobs about how his brand is navigating the crisis.&nbsp;Here are some of the key insights from their discussion.<h4>Changing Consumer Demand</h4>All brands have had to navigate this crisis in their own way. Since TGA Premier Sports has been unable to run in-person programs, the brand pivoted to an online platform and offered six weeks of digital programming.Now, brands need to look at how they can appeal to a changing consumer demand to emerge stronger in the new normal. TGA Premier Sports has prioritized individualistic sports such as tennis and golf which promote social distancing. The unique circumstances of this crisis are bringing many people to try new activities for the first time.&nbsp;Digital services may disrupt some businesses and complement others. Anytime there is a fundamental change in the world, there is an opportunity for new and innovative concepts. For example, e-sports paved its way over the past decade and changed the industry completely.<h4>A Reopening Mindset</h4>Leaders can't be scared to expand the brand’s horizon when they see opportunity. Franchisors need to work with franchisees and show alternative pathways and business opportunities to be able to service more customers with a unique offering.As a leader, it is important to have stable emotions and be a steady shoulder to lean on for franchisees. Moving forward, franchisors need to involve franchisees in the reopening conversation and make sure that everyone feels in the loop.<h4>New Franchise Development&nbsp;</h4>Some brands have had to pause franchise development in order to create a stronger narrative around how the company will change after the crisis. Overall, an increased interest in the franchising industry may create new opportunities for emerging brands to bring services to new customers and move their business forward in ways they never previously imagined.Right now, slow and steady wins the race. This situation can change on a dime, so it is important that franchisors are patient, nimble and willing to work with franchisees and customers to adapt to local needs.&nbsp;&nbsp;There is certainly going to be an increased value proposition for home-based businesses, especially since the investment level is significantly less than brick and mortar. For those candidates looking for franchise opportunities, it is important to evaluate how the brand will fit in with the new normal.

A Conversation With: Joshua Jacobs, CEO of TGA Premier Sports

1851 Franchise

https://www.youtube.com/embed/k2KQ2yrjWfc

Nick Powills and Charles Internicola are joined by founder and CEO of TGA Premier Sports Joshua Jacobs to talk about how this brand is doing during this challenging time.

a-conversation-with-joshua-jacobs-ceo-of-tga-premier-sports

Griswold

Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

home-care-holidays-griswold-support

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Meet the Supplier - The Franchising Company - 1851 Franchise

The Franchising Company: Helping Aspiring Business Owners Take the Guesswork out of Franchising

the-franchising-company-franchise-consulting-firm

FranLift: Franchise Development Services Built to Scale

franlift-franchise-development-services-built-to-scale

The Ultimate Guide To Franchising Your Business: How To Build a Scalable, Sustainable Franchise Brand

the-ultimate-guide-to-franchising-your-business-how-to-build-a-scalable-sustainable-franchise-brand

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

The Top 15 Pet Wellness and Vet Care Franchises for 2025

top-pet-wellness-franchise-opportunities

Ellianos Coffee Franchise Costs, Fees, Profit and Data for 2025

ellianos-coffee-franchise-costs-fees-profit-and-data

A Conversation With: Joshua Jacobs, CEO of TGA Premier Sports

MORE STORIES LIKE THIS