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After dunking basketballs for many years, Shaquille O&rsquo;Neal is ready to start dunking doughnuts. As a big fan of Krispy Kreme Doughnuts, the retired NBA superstar is ready to cash in on its success. According to a <a href="http://adage.com/article/cmo-strategy/krispy-kreme-fan-shaquille-o-neal-newest-franchisee/306420/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-krispy-kreme-fan-shaquille-oneal-is-its-newest-franchisee-6836" target="_blank" rel="nofollow" target="_blank">recent Advertising Age article</a>, Shaquille O&rsquo;Neal is the newest Krispy Kreme Doughnuts franchisee in Atlanta and a global spokesperson for the brand.

&quot;In addition to Shaquille&#39;s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,&quot; Krispy Kreme President and CEO Tony Thompson said in a statement. &quot;We are confident this partnership will have a big impact for us in Atlanta and around the world.&quot;

While this is not O&rsquo;Neal&rsquo;s first time getting involved the food industry, he joins fellow basketball players Michael Jordan and LeBron James in the restaurant business. O&rsquo;Neal has previously worked with McDonald&rsquo;s, Taco Bell, and Burger King years ago.

Krispy Kreme is already getting Shaq involved with its Halloween promotion on social media asking fans to post #ShaqorTreat to enter to win prizes autographed by the star.

Check out the <a href="http://adage.com/article/cmo-strategy/krispy-kreme-fan-shaquille-o-neal-newest-franchisee/306420/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-krispy-kreme-fan-shaquille-oneal-is-its-newest-franchisee-6836" target="_blank" rel="nofollow" target="_blank">full story here.</a>

Advertising Age: Krispy Kreme Fan Shaquille O’Neal is its Newest Franchisee

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Shaquille O'Neal joins the Krispy Kreme Doughnuts team as a global spokesperson and Atlanta franchisee.

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Advertising Age: Krispy Kreme Fan Shaquille O’Neal is its Newest Franchisee

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