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Although All Day Breakfast helped the brand growth when it first was introduced, its effects are wearing off as the year goes on. According to a <a href="http://adage.com/article/cmo-strategy/mcdonald-s-cooking-u-s-growth-pace-slows/306400/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-mcdonalds-cooking-up-some-changes-as-us-growth-slows-6788" target="_blank" rel="nofollow" target="_blank">recent Advertising Age article</a>, global third-quarter same-store sales rose 3.5 percent.

The brand continues to revamp its U.S. strategy after seeing a lengthy sales slump from last year. With Omnicom the brand is trying to plan to be more adaptable in today&rsquo;s ever-chaing environment and constant news cycle.

&quot;You have to be ready to go if something happens competitively or there&#39;s a cultural moment, you have to be ready to unleash and put messaging out there that&#39;s relevant,&quot; said Deborah Wahl, chief marketing officer, McDonald&#39;s US. &quot;The big thing today is to be more flexible in the approach.&quot;

The approach to the Super Bowl will remain the same. As an official NFL sponsor, the company will not be running a TV spot. The budget will instead be spent on ticket giveaways and other promotions.

Along with All Day Breakfast, McDonald&rsquo;s is upgrading Chicken McNuggets with no artificial preservatives to appeal to diners who are more concerned with the ingredients and the food they are eating. With the tagline, &quot;The Simpler. The Better.&quot; They are promoting the new changes.

Check out the <a href="http://adage.com/article/cmo-strategy/mcdonald-s-cooking-u-s-growth-pace-slows/306400/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-mcdonalds-cooking-up-some-changes-as-us-growth-slows-6788" target="_blank" rel="nofollow" target="_blank">full article here.</a>

Advertising Age: McDonald’s Cooking Up Some Changes as U.S. Growth Slows

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With slow growth in the U.S., McDonald’s continues to change up its strategy to reach American diners.  

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Advertising Age: McDonald’s Cooking Up Some Changes as U.S. Growth Slows

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