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The third-largest pizza chain in the U.S. is trying out pan pizza again. According to a <a href="http://adage.com/article/cmo-strategy/papa-john-s-aims-rivals-pan-biggest-launch-years/306198/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-papa-johns-aims-at-rivals-with-pan-pizza-its-biggest-new-product-in-years-6328" target="_blank" rel="nofollow" target="_blank">recent Advertising Age article</a>, Papa John&rsquo;s is rolling out a pan pizza nationally after two years of developing the product.

The company tried to sell a square-shaped pan pizza more than a decade ago that did not perform well at all, but the brand is hoping the new version that is round and comes in a black box, will be the brand&rsquo;s biggest new product in 10 years.

&quot;Pan does represent a fairly significant percentage of the overall pizza industry and so we just thought that was a great opportunity,&quot; Mr. Muldoon said.

The September 2005 launch of pan pizza included a campaign featuring Dan Marino&nbsp;and was--at that&nbsp;time--the largest new product roll-out&nbsp;the company had since the launch of its thin crust pizza in 1996. 10 years later, the company will be promoting the new pan pizza with a commercial that features a different football star, Peyton Manning.

Papa John&rsquo;s has been teasing the new pizza on social media with an image of a black box saying &ldquo;Something Better is coming.&rdquo; Soon enough, we will see if customers agree with the statement.

Check out the <a href="http://adage.com/article/cmo-strategy/papa-john-s-aims-rivals-pan-biggest-launch-years/306198/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-papa-johns-aims-at-rivals-with-pan-pizza-its-biggest-new-product-in-years-6328" target="_blank" rel="nofollow" target="_blank">full article here</a>.

Advertising Age: Papa John’s Aims at Rivals With Pan Pizza, Its Biggest New Product in Years

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The pizza chain is launching a new pan pizza for the second time in the history of the brand. 

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Advertising Age: Papa John’s Aims at Rivals With Pan Pizza, Its Biggest New Product in Years

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