1851

<a href="https://magnaglobal.com/magna-advertising-forecasts-winter-2018-update/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-revenue-reaches-record-208-billion-in-us-in-2018-2708590" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">In its latest report on global advertising market trends</a>, advertising research and strategies firm MAGNA revealed worldwide ad revenues experienced their strongest growth since 2010. 

In the U.S. alone, ad revenue grew by 7.5 percent and reached an all-time high of $208 billion, including a record $4 billion spent on political ads in 2018. MAGNA also indicated global events like the Winter Olympics in South Korea and the FIFA World Cup in Russia also contributed to the surge. 

Further, the report noted that digital ad sales in the U.S. grew by 16.6 percent this year to surpass $100 billion, while non-digital ad sales dipped 0.7 percent.

Beyond the U.S., worldwide ad revenues saw 7.2 percent growth to reach a total of $552 billion across the 70 countries MAGNA analyzed for its report. Digital advertising sales grew by 17 percent, accounting for $251 billion, or 45 percent, of global ad revenue. On the contrary, non-digital ad sales in the form of linear TV, linear radio, print, and out-of-home advertising were flat at $301 billion. 
 
&ldquo;Digital media was again the main winner but television proved resilient, thanks to the loyalty of consumer brands, strong pricing and incremental cyclical spend,&rdquo; report author and MAGNA EVP of Global Market Intelligence Vincent L&eacute;tang stated.

Read the full report <a href="https://magnaglobal.com/magna-advertising-forecasts-winter-2018-update/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-revenue-reaches-record-208-billion-in-us-in-2018-2708590" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Google Ads, global ad revenue, MAGNA, U.S. advertising revenue, digital advertising

Advertising Revenue Reaches Record $208 Billion in U.S. in 2018 

1851 Franchise

Midterm elections, the Winter Olympics and the FIFA World Cup contributed to this year’s surge, the latest MAGNA report says.

advertising-revenue-reaches-record-208-billion-in-us-in-2018

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Advertising Revenue Reaches Record $208 Billion in U.S. in 2018

MORE STORIES LIKE THIS