1851

As digital technology continues to play a more important role in marketing and advertising, it&rsquo;s increasingly important for brands to find new ways to connect with consumers on a personal level. It&rsquo;s no secret that customers value that level of communication&mdash;according to a report from ModernComment cited by <a href="http://www.adweek.com/brand-marketing/3-steps-brands-can-take-to-have-personalized-conversations-with-consumers-in-the-age-of-automation/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-3-steps-brands-can-take-to-have-personalized-conversations-with-consumers-in-the-age-of-automation-10691" target="_blank" rel="nofollow" target="_blank">Adweek</a>, 90 percent of consumers search for reviews before ever purchasing a product.&nbsp; That&rsquo;s why the publication rounded up three ways that brands can reach consumers individually.

Data: By gathering data on their targeted audiences, brands have the ability to identify the groups that they should be gearing their message towards, as well as how best to communicate with them. This &ldquo;audience first&rdquo; approach helps brands identify media insights on their base.

Media: After collecting the right data, brands can then create moments within the media that boost their visibility and consumer engagement. By building a strategy that aligns with their target audiences, brands can boost their communication with customers.

Creative: Those media campaigns can&rsquo;t get off the ground without strong creative to back them up. Each message, from social media platforms to content marketing pieces, needs to be accompanied by the right creative format in order to resonate with consumers.

<a href="http://www.adweek.com/brand-marketing/3-steps-brands-can-take-to-have-personalized-conversations-with-consumers-in-the-age-of-automation/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-3-steps-brands-can-take-to-have-personalized-conversations-with-consumers-in-the-age-of-automation-10691" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Adweek: 3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

1851 Franchise

By using data to create strong media campaigns backed by creative content, brands can better engage consumers.

adweek-3-steps-brands-can-take-to-have-personalized-conversations-with-consumers-in-the-age-of-automation

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Adweek: 3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation

MORE STORIES LIKE THIS