Adweek: 5 Marketing Lessons Burger King Learned from Studying Hackers

Burger King is a brand that’s known for being creative with its marketing. The franchise was even crowned Marketer of the Year during last year’s Cannes Lions International Festival of Creativity. And the brand is continuing to dominate the conversation at the annual event, according to Adweek.

Burger King continues to stand out because they’ve taken lessons learned from hackers and applied them directly to their own marketing strategy. Take its Whopper ad that focuses on net neutrality — the brand and its agency were able to work together to explain net neutrality through Whopper prices, successfully tapping into a growing conversation that at the time was taking over the digital space.

At the 2018 Cannes Lions festival, Burger King’s global chief marketing officer, Fernando Machado, was joined on stage by the associate creative directors for the brand’s agency David Miami. One of those creative directors, Ricardo Casal, said, “The best way for us to find real insights, real stuff, is on imgur, 4chan, social media. That’s where the conversation is happening fast. You can’t wait for the news the next day.”

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