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Adweek: Brands Can Now Sponsor Twitter #Stickers
Pepsi is the first brand to use the social media platform’s promoted stickers.
Pepsi’s massive campaign that uses emojis as a language is coming to Twitter.
In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals.
The soda brand's ads include roughly 50 custom-branded stickers that are part of the ongoing #PepsiMoji campaign in 10 countries including the U.S., Canada, India, Mexico and Russia. To use a promoted sticker, users click on the sticker button after uploading a photo. Eight of Pepsi's branded emojis are then promoted near the top of the page.
"By allowing people to add our emojis directly to their photos, we're giving fans a whole new way to engage," said Brad Jakeman, president of PepsiCo in a statement. "If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation."
A Twitter rep did not respond to questions about how promoted stickers are sold.
To read the full article, click here.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
