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Pepsi&#8217;s massive campaign that uses emojis as a language is coming to Twitter. In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals. The soda brand's ads include roughly 50 custom-branded stickers that are part of the ongoing #PepsiMoji campaign in 10 countries including the U.S., Canada, India, Mexico and Russia. To use a promoted sticker, users click on the sticker button after uploading a photo. Eight of Pepsi's branded emojis are then promoted near the top of the page. "By allowing people to add our emojis directly to their photos, we're giving fans a whole new way to engage," said Brad Jakeman, president of PepsiCo in a statement. "If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation." A Twitter rep did not respond to questions about how promoted stickers are sold. To read the full article, <a href="http://www.adweek.com/news/technology/twitter-now-letting-brands-sponsor-its-emoji-stickers-172964?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-brands-can-now-sponsor-twitter-stickers-5515" target="_blank" rel="nofollow" target="_blank">click here</a>.

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Pepsi is the first brand to use the social media platform’s promoted stickers.

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Adweek: Brands Can Now Sponsor Twitter #Stickers 

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