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<a href="https://www.bk.com/franchising/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper-2706522" target="_blank" rel="nofollow" target="_blank">Burger King</a> Spain has taken advantage of the major impressions Instagram Stories garner by creating an engaging&nbsp;way to interact with the brand.

<a href="http://www.adweek.com/brand-marketing/burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper-2706522" target="_blank" rel="nofollow" target="_blank">Adweek</a>&nbsp;outlined the franchise&#39;s creative approach to promoting their famous Whopper. In nine stories, one for each Whopper ingredient, users were asked to pick their favorite toppings using Instagram&#39;s polls feature.&nbsp;Once users completed the nine polls, a unique coupon was generated for fans to redeems their customized burger, for free.&nbsp;

Without any paid media, the franchise generated 270,000 interactions, 45,113 unique users and 34,675 custom&nbsp;Whopper coupons. The data gathered resulted in the &quot;InstaWhopper&quot; based on the most popular ingredients. The burger will be available at all Burger Kings in Spain for a limited time.&nbsp;

<a href="http://www.adweek.com/brand-marketing/burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper-2706522" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;&nbsp;

Burger King Spain Whopper Instagram Stories

Adweek: Burger King Used Instagram Stories to Create Burgers, Then Turned the Data Into an ‘InstaWhopper’

1851 Franchise

The campaign helped the franchise gain 10% more followers and 45,113 unique users. 

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Adweek: Burger King Used Instagram Stories to Create Burgers, Then Turned the Data Into an ‘InstaWhopper’

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