1851

<a href="https://www.bk.com/franchising/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper-2706522" target="_blank" rel="nofollow" target="_blank">Burger King</a> Spain has taken advantage of the major impressions Instagram Stories garner by creating an engaging&nbsp;way to interact with the brand.

<a href="http://www.adweek.com/brand-marketing/burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper-2706522" target="_blank" rel="nofollow" target="_blank">Adweek</a>&nbsp;outlined the franchise&#39;s creative approach to promoting their famous Whopper. In nine stories, one for each Whopper ingredient, users were asked to pick their favorite toppings using Instagram&#39;s polls feature.&nbsp;Once users completed the nine polls, a unique coupon was generated for fans to redeems their customized burger, for free.&nbsp;

Without any paid media, the franchise generated 270,000 interactions, 45,113 unique users and 34,675 custom&nbsp;Whopper coupons. The data gathered resulted in the &quot;InstaWhopper&quot; based on the most popular ingredients. The burger will be available at all Burger Kings in Spain for a limited time.&nbsp;

<a href="http://www.adweek.com/brand-marketing/burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper-2706522" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;&nbsp;

Burger King Spain Whopper Instagram Stories

Adweek: Burger King Used Instagram Stories to Create Burgers, Then Turned the Data Into an ‘InstaWhopper’

1851 Franchise

The campaign helped the franchise gain 10% more followers and 45,113 unique users. 

adweek-burger-king-used-instagram-stories-to-create-burgers-then-turned-the-data-into-an-instawhopper

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

Adweek: Burger King Used Instagram Stories to Create Burgers, Then Turned the Data Into an ‘InstaWhopper’

MORE STORIES LIKE THIS