Adweek: Cheerios’ Failed Case for Yellow Shows Why It’s So Hard for Brands to Trademark Colors
The brand faces denial after two years of efforts to secure the trademark.
MORE STORIES LIKE THIS
Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million
Radiance Holdings Names Keith Sizemore Chief Development Officer
Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?
Consumer Confidence Is Up, but Customers Are Still Watching Their Wallets
/story1/2703969/a0a99f0d7b21829653b9853b38ef16208960.jpg)

/story1/2730839/bd03ce818e1d2e40b955e1451c4c67535132.jpg)
/story1/2730837/1764072940_2730837.png)
/story1/2730548/1761082102_2730548.png)
/story1/2731284/213aee9ebac894d4664af07b2229e2581267.jpg)
/story1/2731323/1769738009_2731323.png)
/story1/2731247/dc48999620d9d6a3074ba92c1c8a13021411.jpg)
/story1/2731234/ea97415a10f02ee97845a1c59e605ad05755.jpg)
/story1/2731365/1770129052_2731365.png)
/story1/2731364/1770128068_2731364.png)
/story1/2731363/1770127365_2731363.png)
/story1/2731362/7a69cf6185e8615527dc1b29326d7be67398.jpg)