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Businesses that have not tried Facebook Offers yet might want to reconsider their future digital marketing plans. According to a <a href="http://www.adweek.com/news/technology/facebook-has-created-digital-equivalent-coupon-drawer-users-173200?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-has-created-the-digital-equivalent-of-a-coupon-drawer-for-users-5679" target="_blank" rel="nofollow" target="_blank">recent article from Adweek</a>, Facebook is introducing an updated Offers section similar to a digital coupon drawer for consumers that will make it even easier to access the offers they have purchased and to remind them when they will be expiring. While offers are not new to Facebook and have been around since 2012, this important update will help consumers keep track of their online and offline coupons all in one place. Advertisers can target Facebook users that may be more likely to redeem offers or share them with their own networks. Advertisers can also attach a barcode or QR code to help track redemptions and report back on the performance of Offer ads. "We're interested in both helping advertisers reach the consumers that they want in the way that they want them," said Dan Barak, Facebook product manager. <a href="http://www.adweek.com/news/technology/facebook-has-created-digital-equivalent-coupon-drawer-users-173200?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-has-created-the-digital-equivalent-of-a-coupon-drawer-for-users-5679" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

1851 Franchise

Businesses and consumers can both benefit from new Facebook Offers update.

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Adweek: Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users 

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Seniors Helping Seniors®

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Seniors Helping Seniors® In-Home Care Services Expands in Manassas and Fredericksburg, Virginia

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BooXkeeping

Tech-Driven Bookkeeping: How BooXkeeping Franchisees Are Embracing the Future

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Fitness Premier

Fitness Premier's State-of-the-Art Facilities and Multi-Discipline Approach Fuels Franchise Owner Success

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Melting Pot

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Melting Pot Celebrates 50 Years of Fondue Magic With a Year of Special Menus, New Offerings and Unforgettable Moments

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Filta Environmental Kitchen Solutions

Kathy Turner: The Filta Franchisee Keeping LA's Kitchens Cooking (and Green)

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Adweek: Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users

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