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Facebook has introduced a new feature for pages that brands and media companies will be celebrating. According to a <a href="http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages-2703386" target="_blank" rel="nofollow" target="_blank">recent Adweek article</a>, Pages administrators will now be able to create their own groups connected to their company&rsquo;s page. This gives brands and publishers the opportunity to set up their own &ldquo;official&rdquo; groups without having to use a personal account or see other unwanted third parties creating groups about the brand.

&ldquo;Instead of having a support hotline that only is manned by the company, you can actually introduce a peer-to-peer support, or you can have another group that&rsquo;s more about inspirational sharing stories that&rsquo;s also relevant for people who are thinking about buying your product or services,&rdquo; said Facebook product manager Linda Xiong.

This new feature is part of a bigger move to shift the social platform&rsquo;s strategy to focus more on groups and create a tighter-knit online community, which Mark Zuckerberg has previously mentioned is a part of his vision.

<a href="http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages-2703386" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

facebook introduces groups for business pages

Facebook | Brands and Media Companies Create Groups | 1851 Franchise

1851 Franchise

Facebook hopes to focus more on a tighter-knit online community with a new feature.

Adweek: Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

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Adweek: Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

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