Franchise News
Adweek: Fox, Shake Shack partner to bring Bob’s Burgers experience to Comic-Con
A San Diego-area restaurant will transform Friday to serve fans a show-themed burger ahead of landmark episode
Fox is taking a creative approach to celebrating the upcoming 150th episode of its hit show Bob’s Burgers at San Diego Comic-Con this week. An article in AdWeek detailed the network’s plan to team up with Shake Shack’s Mission Valley, California, location for a day-long activation where Comic-Con attendees will be immersed in the world of the animated comedy.
The activation will offer 500 fans a free, exclusive “Burger of the Day,” playing on a long-running joke over the show’s eight-season history. Several members of the show’s voice cast will be in attendance for the event.
“Given the show’s name and the running ‘Burger of the Day’ gag, it was kind of a no-brainer to seek out a partner in the burger space, and Shake Shack was the perfect fit,” said Shannon Ryan, chief marketing officer of Fox Television Group. “We’re two brands that are bold and like to mix things up a bit. And with Shake Shack opening a new location in proximity to the Comic-Con craziness, we all realized that this was a win-win for both companies."
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
