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Fox is taking a creative approach to celebrating the upcoming 150th episode of its hit show Bob&rsquo;s Burgers at San Diego Comic-Con this week. <a href="https://www.adweek.com/tv-video/fox-is-turning-a-shake-shack-into-bobs-burgers-to-feed-hungry-comic-con-attendees/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-fox-shake-shack-partner-to-bring-bobs-burgers-experience-to-comic-con-2707169" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">An article in AdWeek</a> detailed the network&rsquo;s plan to team up with Shake Shack&rsquo;s Mission Valley, California, location for a day-long activation where Comic-Con attendees will be immersed in the world of the animated comedy. &nbsp;

The activation will offer 500 fans a free, exclusive &ldquo;Burger of the Day,&rdquo; playing on a long-running joke over the show&rsquo;s eight-season history. &nbsp;Several members of the show&rsquo;s voice cast will be in attendance for the event.

&ldquo;Given the show&rsquo;s name and the running &lsquo;Burger of the Day&rsquo; gag, it was kind of a no-brainer to seek out a partner in the burger space, and Shake Shack was the perfect fit,&rdquo; said Shannon Ryan, chief marketing officer of Fox Television Group. &ldquo;We&rsquo;re two brands that are bold and like to mix things up a bit. And with Shake Shack opening a new location in proximity to the Comic-Con craziness, we all realized that this was a win-win for both companies.&quot;

<a href="https://www.adweek.com/tv-video/fox-is-turning-a-shake-shack-into-bobs-burgers-to-feed-hungry-comic-con-attendees/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-fox-shake-shack-partner-to-bring-bobs-burgers-experience-to-comic-con-2707169" target="_blank" rel="nofollow" target="_blank">Click here to read the original article</a>.

Shake Shack, Fox, Bob's Burgers, Comic-Con, Marketing

Adweek: Fox, Shake Shack partner to bring Bob’s Burgers experience to Comic-Con

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