1851

The viral digital publisher BuzzFeed, founded by Jonah Peretti 10 years ago, creates addictive content that has shaken up the media world. According to a <a href="http://www.adweek.com/news/technology/how-tasty-mastered-social-video-and-helped-drive-50-buzzfeeds-revenue-174325?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-how-tasty-mastered-social-video-and-helped-drive-50-of-buzzfeeds-revenue-7156" target="_blank" rel="nofollow" target="_blank">recent Adweek article</a>, BuzzFeed&rsquo;s food brand Tasty created 2,000 recipe videos in 15 months that reach 500 million people a month. The brand has&nbsp;100 million Facebook fans and in the month of September, the site has generated close to 1.8 billion views coming from the platform. Tasty has taken advantage of the growing industry, with&nbsp;eMarketer estimating&nbsp;that in 2017 the digital video industry will be worth $12.5 billion.

&quot;Every single video that comes out, I look at it, I analyze it, and over time, I&#39;m able to get a sense of what numbers I&#39;m looking for or what number signals a viral video within the first hour,&quot; said Alvin Zhou, video producer at Tasty. He adds, only half-joking: &quot;I refresh the Tasty page at least 200 times a day.&quot;

Making a Tasty video though is half science and half art. By looking at the data from past videos, the 75-person team effectively predicts the video&rsquo;s buzz factor before it goes live. A complex distribution strategy is implemented and analyzed yet again for the next content piece.

The brand is starting to also experiment with longer pieces of content as well as including celebrities and chefs in videos to see if they can rack up even more views. Brands like American Express, Newel Brands, and Wendy&rsquo;s have tried sponsored Tasty content to try to join in on the brand&rsquo;s success.

<a href="http://www.adweek.com/news/technology/how-tasty-mastered-social-video-and-helped-drive-50-buzzfeeds-revenue-174325?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-how-tasty-mastered-social-video-and-helped-drive-50-of-buzzfeeds-revenue-7156" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

Adweek: How Tasty Mastered Social Video and Helped Drive 50% of BuzzFeed’s Revenue

1851 Franchise

In 15 months, the food brand created 2,000 videos to take advantage of the growing digital video industry.

adweek-how-tasty-mastered-social-video-and-helped-drive-50-of-buzzfeeds-revenue

BooXkeeping

From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

from-ice-cream-to-income-streams-how-greg-cox-found-his-sweet-spot-with-booxkeeping

Children's Lighthouse

Children’s Lighthouse Named Among America’s Best in Customer Service by Newsweek

childrens-lighthouse-named-among-americas-best-in-customer-service-by-newsweek

KLA Schools

How KLA Schools Is Redefining Early Childhood Education Through a Hands-On, Academically-Rich Approach

how-kla-schools-is-redefining-early-childhood-education-through-a-hands-on-academically-rich-approach

Why Tennessee Is a Strategic Growth Market for Children’s Lighthouse

why-tennessee-is-a-strategic-growth-market-for-childrens-lighthouse

Comfort Keepers

Comfort Keepers Eyes Salt Lake City for Expansion: Meeting the Rising Demand for In-Home Senior Care in Utah

comfort-keepers-eyes-salt-lake-city-for-expansion-meeting-the-rising-demand-for-in-home-senior-care-in-utah

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Adweek: How Tasty Mastered Social Video and Helped Drive 50% of BuzzFeed’s Revenue

MORE STORIES LIKE THIS