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Ikea’s latest ad campaign is creative, to say the least. Instead of adding in a typical call to action, the brand is encouraging women to pee on its new magazine ad. And according to Adweek, the unique twist isn’t just an attempt at raising people’s eyebrows.

The twist is that if you’re pregnant, peeing on the ad reveals a special discounted price on cribs. That’s because Ikea used technology similar to that of a pregnancy test in the ad, which is currently running in the Swedish women’s magazine Amelia. Ikea’s new campaign was created by Akestam Olst, in collaboration with Mercene Labs.

To read the full article, click here.

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Cassidy McAloon

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Cassidy McAloon

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Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

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