Franchise News
Adweek: Instagram Released a Handbook Full of Tips for Creating Content on IGTV
The quality of video used when creating content for IGTV makes a big difference.
Content creators are diving into Instagram’s new IGTV platform less than a week after its launch. And now, as Adweek points out, the social media platform is taking active steps to ensure that the platform is off to a strong start. Instagram released a 48-page guide packed with tips and products for creating the best possible content for IGTV.
The biggest takeaway from the guide is that it’s best for users to capture the highest quality video possible when posting on IGTV. Instagram recommends 4K video to make the editing process easier. The company also recommends that users use apps like Filmic Pro and InShot when creating their content, and suggests that it’s worth it to buy accessories to make content creation easier. Those accessories include lenses and stands to stabilize shooting.
By leveraging this new guide, content creators looking to engage IGTV — including franchisors — have the ability to learn best practices from day one. This will help enhance the quality of their content, ultimately making the experience more enjoyable for consumers and prospective franchisees.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
